How much does daycare advertising cost?

The setup and management are a fixed price for a written scope, quoted after I look at the tours. The ad budget belongs to the center, and I help set it against the enrollment calendar. I will not name a figure before that look, because any figure before it is a guess.

How long before ads bring in tour requests?

The first requests often show within days, but a fair read needs several weeks of tracking. Enrollment campaigns are timed backward from the open house, so the ads run while families are still deciding.

Which ads work best for a child care center?

Search ads for families already looking, and social ads for families nearby who need to know the center exists. The mix depends on how full the center is and how far families travel to reach it.

Can you guarantee enrollment?

No. I cannot promise a number of families, and anyone who does is selling a guess. I promise the tracking, the calendar, the budget rules and a readout that shows what each campaign produced.

Do I need to be in Las Vegas to work with you?

Many of my clients are in the Valley, and I am happy to meet at the center. Directors elsewhere in the country work with me over calls and a shared project page.

Can AI write my child care ads?

AI tools can draft ad copy quickly. They do not set up the tracking, decide where the budget goes or check the copy against platform rules for children. If you already have AI copy, I can test it against the tour requests.

Who owns the ad accounts?

The center does. The ad accounts, the pixel and the tracking sit in accounts in the center's name, and the director keeps every login. I am added with the access the work needs, and that access can be removed.

What does tracking connect to an ad?

Each tour form, call and waitlist entry the campaign produces is linked back to the ad that started it, so the readout names the source of every request.

Will I get a readout I can check myself?

Yes. Each line in the readout matches a record in the center's own log. The comparison is the check, and it does not depend on trusting me.

Do you handle the website too?

If the center needs one, yes. The tour page, the waitlist form and the parent information are built first, so the ads send families to a page that can book a tour.

What if an ad is rejected by the platform?

I check the platform's current policy before launch, then fix the ad and resubmit it. Whether a campaign meets every rule is a question for the center's counsel, and I say so in writing.

What happens if the center stops working with me?

The accounts stay with the center. I hand over the calendar, the tracking notes and the readouts, so the next person can keep the campaigns running without starting over.

Daycare Advertising

Ads Tied to Tours

Daycare advertising run by one person who ties each campaign to the tours and waitlist requests it brings in. Search, social and enrollment-window ads, and you keep the ad accounts.

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★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses

Daycare Advertising: GIOSTAR homepage on a phone, a website I designed and built for a Henderson clinic

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Why Child Care Ad Spend Goes Untraced

Ad spend with no line to the tour

Most directors can say what the ads cost. Fewer can say how many families booked a tour because of an ad, and almost none can say which ad. The dashboard shows clicks and reach, but a tour request is a phone call or a form, and the two rarely get connected.

Ad spend without that line is hard to defend and harder to cut. A director with a full schedule cannot judge a campaign by impressions. The campaign has to show the tour requests and waitlist entries it produced, or the budget is a guess.

Daycare Advertising Services

The ads I run for child care centers

Each campaign is built around a family's decision: the search for a center, the wish to see one in person, or the moment a spot opens. Four parts make up the work, and each one can be checked in an account the center owns.

Search ads for parents searching

Ads for families already searching for child care near them, each one sending to the page that answers that search.

Social ads for nearby families

Ads aimed at parents close to the center, showing the building, the grounds and the tour times, with no pressure to decide that day.

Campaigns timed to families' plans

Campaigns timed to the months when families make their plans, with a waitlist option for the centers that are full.

Tour and waitlist tracking

Each tour request, call and waitlist entry is tied back to the ad that started it, and the readout shows the source of every one.

Daycare Advertising Ideas

Campaigns that fit a child care center

A center's ads work best when each one answers a question a parent already has. These five fit most centers, and each one can be tested against tour requests before the budget grows.

A search ad for child care near the center, with the age groups served
An open house ad for a scheduled tour day
A waitlist ad that opens when a classroom has a spot coming
A note families can share with friends, with a clear way to ask for a tour
A seasonal ad for the months when parents plan the school year

Daycare Advertising Examples

What a campaign looks like on paper

A typical plan for a school-year enrollment window starts with a written calendar: the first ad date, the open house dates, the waitlist opening and the day the ads stop. Each ad sends to a page that lists the age groups and tour times, and each tour form records which ad it came from.

This is an example of the plan, not a result. A campaign template assumes every center enrolls the same way. A center with a waitlist and a center with open spots need different ads, so the plan starts from the center's own calendar and capacity.

Daycare Advertising Strategy

How the budget gets split

The budget goes first to the searches that already produce tours, because a parent who searched for child care is ready to act. Social comes next, for families nearby who have not started looking yet and need a reason to know the center exists.

I hold back most of a new budget until the first few weeks of tracking show which ads send a tour request. Then I move money toward the ads that produce them and cut the rest. The monthly readout says why each change was made.

A business owner reviewing work on a phone

Enrollment Window Campaigns

Timing ads to when families decide

Families often decide on child care in a window rather than all at once. The window opens when a school year nears and closes when classrooms fill. A campaign that starts too late misses the families who tour first, and one that runs too long spends money on a waitlist that cannot move.

I write the window into the calendar before the first ad goes live. The calendar names the open house, the date the waitlist opens and the date the ads pause, and the director signs it off before launch.

Best Daycare Advertising

How I would judge the options

A center has three realistic routes for paid ads: boosting posts from the platform, hiring an agency, or working with one person who runs the campaigns and shows the results. The table compares them on the points that matter when the director cannot read the ad account.

	Platform boosts	Agency	Me
Who sets the campaign	The director, with the platform defaults	A team you rarely meet	Me, from the calendar to the readout
Tour tracking	Usually clicks and likes	Often a report of clicks	Tour requests and waitlist entries tied to each ad
Who holds the account	The director	Often the agency	The center, from day one
Enrollment timing	Set by hand, often late	Set in a shared calendar	Set against the open house and waitlist dates
Changes mid-campaign	Self-service, if there is time	A ticket and a wait	I change the campaign and show the reason

Daycare Advertising Cost

What moves the cost of the work

I do not publish a budget or a number on this page. I quote a fixed price for the setup and the management after a look at the center's tours, and the ad budget itself is the center's money, set by the center. These are the things that move the cost of the work.

Get a written scope

How many campaigns the center runs across the year
How many age groups and programs each campaign covers
Whether tour tracking needs new forms or pages first
How many platforms the campaigns run on
How deep the monthly readout goes

Las Vegas Advertising Portfolio

Work I built, live where you can check it

Every build below is real and every link goes to the live work. Two of the five are full websites I built and still run. The other three are brand and content work, two of them for sites that are in build now, and each card says which.

WebVegas homepage at webvegas.io with its four-step booking form

Website build · Las Vegas

WebVegas: a Las Vegas web design brand and its booking funnel

I designed and built webvegas.io, a Las Vegas web design and SEO brand: the site, a four-step booking form that hands each lead a free design walkthrough, and the brand behind it.

See the live site

Portfolio Examples

More of the work

The rest of the range, with what each one was and a link wherever the work is live.

GIOSTAR services page at giostarwellness.com, a website I built for a Henderson clinic

Website build · Henderson

GIOSTAR: the clinic website, booking and lead tracking

See the live site

Brand mark · Event venue

Desert Inn Oasis: the refined mark and the plan for the new site

Site in build

Brand identity · Pharma

Mili Pharma: the butterfly mark and the lockups

Site in build

Three Quotible social posts built from customer testimonials

Social content system

Quotible: a testimonial-led social series

Content system

Have You Run Child Care Ads

No child care campaign claimed

I have not run paid campaigns for a child care center, and I do not claim one. The portfolio above shows the builds I have done, and each card says what the work was.

The process on this page is the one I use for every client. Tracking comes first, the budget moves only toward what produces tour requests, and the center owns the accounts.

Client Reviews on Google

What clients wrote on Google

Every written review on my Google Business Profile, word for word, including the one that gave four stars. Nothing is picked or paraphrased, and the link above opens the same reviews on Google. Also rated five stars by Cyndee M., Angela M., Dan H.. Read them on Google

★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google

Daycare Advertising Process

How a campaign runs, step by step

Every campaign runs the same five steps, and each one ends with something the director can check.

Step 01
Map the tours
I trace how the center books tours today, by phone, form or front desk, and write down what each one records.
Step 02
Build the tracking
Tour forms, calls and waitlist entries are tied to the ad that produced them before any money is spent.
Step 03
Write the calendar
The open houses, the waitlist dates and the stop dates sit on one page the director signs off.
Step 04
Launch and watch
Campaigns go live with a first check after two weeks, and budget moves toward the ads that send tour requests.
Step 05
Report and close
Each campaign ends with a written readout that says what worked, what did not and what the center should do next time.

What an Ad Readout Shows

The one page I send each month

The readout is one page. It lists each campaign, the spend, the tour requests and waitlist entries each one produced, and the changes made during the month.

It also names what did not work. A campaign that spent money and sent no tours gets named, with the reason and the next step. The director can compare each line against the front desk's log, and that comparison is the check that matters.

Tone Rules for Child Care Ads

What parents should never feel pushed by

A parent choosing child care is making a decision about a child, and the ads should respect that. I do not use countdown pressure, fear language or messages timed to a family's worst moment. Discretion matters too, so no ad names a child or shows a child's face without the written permission the center requires.

Platforms set their own limits on how ads can target minors and what they can show of children. I check the current policy before launch. Whether an ad meets every rule is a question for the center's counsel, and I say so in writing.

Child Care Ads Across the Valley

Every part of the Valley, by ZIP code

I work from Las Vegas and meet directors across the Valley, at the center or over a call. Directors elsewhere in the country work with me over calls and a shared project page. These are the nine areas I serve and every ZIP code in them.

Las Vegas

89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166

Henderson

89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183

North Las Vegas

89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130

Summerlin

89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161

Spring Valley

89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178

Paradise

89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183

Enterprise

89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183

Sunrise Manor

89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156

Boulder City

89005 · 89044

Free Child Care Ad Audit

A written read of the current ads

Send me the ad accounts you already run, or describe what you spend. I will read the setup, check the tracking and reply with what I would change first. The read is free and comes before any contract.

Get Free Audit

Daycare Advertising Questions

Questions directors ask before they spend

Straight answers to what owners ask me before they hire me. If yours is not here, ask it on a call.

Ad Tracking and Account Questions

Questions about tracking and accounts

Straight answers to what owners ask me before they hire me. If yours is not here, ask it on a call.

Proof, not promises

See all of my work

Daycare Marketing Services

The rest of what I build for child care

Every engagement is scoped the same plain way, and one person does all of it.

Get a Child Care Ad Plan

Send the current spend

Send me the ad accounts or the spend the center already has, and I will reply with the written read in the same week.