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Nonprofit Marketing

Donors you can trace

Nonprofit marketing is the work of bringing donors and volunteers to a mission through search, the website and ads, and of knowing which channel brought each one. I build the tracking first and show you the result every month.

★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses

Nonprofit Marketing: WebVegas homepage on a phone, a Las Vegas web design site I built and run

Trusted By

UFC
Caesars
Churchill Downs
Neighborly
Supercuts
City of Las Vegas
SDMI
Switch
Silverton
Panda Express
TAO
Ellie Mental Health
Dollar Loan Center
.Vegas Domains
HFC
Lithion Battery

Nonprofit Marketing Portfolio

Work I built, live where you can check it

Every build below is real and every link goes to the live work. None of the five is a nonprofit, and I do not claim nonprofit results. Two are full websites I built and still run. The Desert Inn Oasis work is a brand for a Las Vegas event venue, and the other two are brand and content work.
WebVegas homepage at webvegas.io with its four-step booking form

Website build · Las Vegas

WebVegas: a Las Vegas web design brand and its booking funnel

I designed and built webvegas.io, a Las Vegas web design and SEO brand: the site, a four-step booking form that hands each lead a free design walkthrough, and the brand behind it.

See the live site

Portfolio Examples

More of the work

The rest of the range, with what each one was and a link wherever the work is live.
GIOSTAR services page at giostarwellness.com, a website I built for a Henderson clinic

Website build · Henderson

GIOSTAR: the clinic website, booking and lead tracking

See the live site

Desert Inn Oasis logo lockup with a palm and serif lettering

Brand mark · Event venue

Desert Inn Oasis: the refined mark and the plan for the new site

Site in build

Mili Pharma horizontal logo lockup with the butterfly mark

Brand identity · Pharma

Mili Pharma: the butterfly mark and the lockups

Site in build

Three Quotible social posts built from customer testimonials

Social content system

Quotible: a testimonial-led social series

Content system

Nonprofit Marketing Reviews

What clients wrote on Google

Every written review on my Google Business Profile, word for word, including the one that gave four stars. Nothing is picked or paraphrased, and the link above opens the same reviews on Google. None of them comes from a nonprofit. Also rated five stars by Cyndee M., Angela M., Dan H.. Read them on Google
  • ★★★★★
    After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.

    Kristen S. · Google

  • ★★★★★
    Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.

    Devin R. · Google

  • ★★★★★
    Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!

    Desi W. · Google

  • ★★★★
    Justin Harris was very helpful in resolving some issues we had with our Webflow website.

    Kristy F. · Google

  • ★★★★★
    I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!

    Jenevine Y. · Google

  • ★★★★★
    Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.

    BC G. · Google

  • ★★★★★
    I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.

    Ana J. · Google

  • ★★★★★
    Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!

    Yaneliz M. · Google

  • ★★★★★
    Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!

    k C. · Google

  • ★★★★★
    From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.

    Afaryn F. · Google

  • ★★★★★
    I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.

    Mickey S. · Google

  • ★★★★★
    After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.

    Vincent M. · Google

  • ★★★★★
    Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.

    Chris M. · Google

  • ★★★★★
    Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.

    David S. · Google

  • ★★★★★
    Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍

    Gregory J. · Google

  • ★★★★★
    Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …

    cindy D. · Google

  • ★★★★★
    Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience

    Katelyn H. · Google

  • ★★★★★
    Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.

    Justin E. · Google

How Nonprofits Get Funded

How a nonprofit's money comes in

Most nonprofits pay for their work through a mix of individual donors, foundation grants, government contracts, events and fees for services. The mix decides which marketing matters. An organization that depends on a few large grants needs a grant-facing website and proof of impact. One that depends on many small gifts needs a donate path that works on a phone and a steady stream of stories.

Volunteers are the other half of the same funnel. A volunteer who signs up for a shift this month often becomes a donor later, so the volunteer page and the donate page should work as one path.

WebVegas homepage, a website I built

Nonprofit Marketing Agency

One person who does the work

The person who sets up the tracking is the person who writes the donate page and reads the monthly report. There is no handoff between a strategist and a writer, and no junior person changing the pages your board has approved.

I have worked in Las Vegas digital marketing for fourteen years and I do the work myself. You own the domain, the hosting and every login from the first day, so the site stays with the organization if the work stops.

An owner at work in a modern office

How Donors and Volunteers Choose

How a supporter finds an organization

A donor usually finds an organization through a cause they already care about, a search for a specific need, a friend who gives, or an ad that shows a real program. They check the mission, the impact and whether the donate button works. A volunteer checks the schedule, the commitment and whether the sign-up takes a minute. Both leave quickly if the page does not answer those questions.

GIOSTAR brand hub, a system I built

The Marketing Pain for Nonprofits

Where donor dollars disappear

The usual complaint is not that the marketing did nothing. It is that the report counts visits, posts and clicks, and the board cannot see which channel brought a donor or a volunteer. Ad budgets go out each month with no line to a gift. Staff time goes into a newsletter that nobody traces back to a donation.

A business owner reviewing work on a phone

Rules Nonprofits Work Inside

Constraints I plan around

Ad grant programs give eligible nonprofits in-kind search advertising, and they come with account rules, such as limits on how the ads can bid and which formats they can use. Platforms also limit targeting by sensitive personal traits.

Donor privacy and grant reporting apply to every page and every form. Whether the organization meets its grant terms or its legal duties is a question for its board and counsel. My part is that the marketing follows the program rules and the tracking shows what each channel did.

GIOSTAR homepage, a website I built

Nonprofit Marketing Customer Path

From search to a gift or a shift

A typical path starts with a search or a referral, lands on a program or mission page, reads one impact story, and either gives, signs up to volunteer or leaves. Every step can be measured. The donate button, the volunteer form and the newsletter sign-up each need a route that the report can count.

Donor and Volunteer Path

Two audiences, one website

A donor wants proof that the money does work. A volunteer wants to know what to do on a Tuesday. The site serves both by keeping the donate and volunteer routes visible from every program page, and by giving each audience its own short path. The report then counts each route separately, so the board sees whether the volunteer page is bringing future donors.

A storefront street in the Valley

Nonprofit Marketing Services

What I run for nonprofits

Each service sits on the path above. The card opens the page for that service, with how I run it and what the organization gets at the end.

  1. Step 01

    Local search for nonprofits

    Place-based search work for organizations that serve a city or a county, with the listing kept accurate.

  2. Step 02

    Google Business Profile

    The listing that shows the address, hours and programs, kept current for the people who search nearby.

  3. Step 03

    Search ads

    Ad grant and paid search campaigns, with the grant rules written into the plan.

  4. Step 04

    Social ads

    Audience ads for donors and volunteers, with a photo and an offer, reviewed before launch.

Nonprofit Marketing Strategy

The plan before the first ad

Before any campaign runs, I write a one page plan: which programs get pages, which channels get budget, what counts as a donation or a sign-up, and how the ad grant and paid budgets stay separate. The board can check the monthly report against that plan.

WebVegas homepage, a website I built

How I Report to a Board

A report a board can read

Each month you get a short note with three lines that matter: the channels that brought donors, the channels that brought volunteers, and the changes I made with their dates. Visits and posts are listed too, but as context. If a channel brought nothing after a full month, the note says so and names the next step.

An owner at work in a modern office

Nonprofit Marketing Questions

Questions nonprofit leaders ask

Straight answers to what owners ask me before they hire me. If yours is not here, ask it on a call.

Nonprofit Marketing Questions Nearby

More questions before you call

Straight answers to what owners ask me before they hire me. If yours is not here, ask it on a call.

Hire a Nonprofit Marketing Partner

Send me the current pages

Send me the website address and any donor report you have now, and I will reply with what to keep, change and track first, whether or not you hire me.