Question 1

What does ecommerce advertising cost?

Accepted Answer

The management price depends on the scope: how many product groups, how many platforms and how much feed or tracking work the store needs first. I quote a fixed price for a written scope after the audit. The ad budget is a separate line that you approve and control. The fee is a fixed price for a written scope that names the platforms, the number of product groups and the reporting the store will receive. The media budget is paid to the platform and is a separate line, and the scope shows how much of the budget goes to testing in the first months.

Question 2

How long before ads start to show results?

Accepted Answer

It depends on the store. Shopping campaigns can start reporting in the first weeks once the feed is clean. Prospecting campaigns on social platforms need more time for the platform to learn. I write the timeline into the scope, and I tell you when a test has not had enough data to judge. A shopping campaign can show its first sales within days of a clean feed going live, but the read on profit takes longer. Most stores need about a month of data before the margin and return numbers are steady enough to make a budget decision.

Question 3

Who owns the ad accounts?

Accepted Answer

You do. The ad accounts, the pixel and the product feed are set up in your business accounts, and you get every login on day one. If the engagement ends, the accounts and the data stay with you. The store does. The ad accounts, the merchant center, the pixel and the product feed are set up under the store's own business account, and I work through access the store can revoke at any time. A store that stops working with me keeps its data, its creative and its campaign history.

Question 4

Do I need a clean product feed first?

Accepted Answer

Usually, yes. A shopping campaign can only be as good as its product data. If the feed has missing attributes or vague titles, the audit says so and the feed comes first, before the budget is raised. Not before the work starts, but a clean feed is the fastest way to a useful read. I review the feed during the audit, list the errors that block products from showing, and write the fixes into the scope so the store knows what to correct before the campaigns launch.

Question 5

Can you guarantee a return on ad spend?

Accepted Answer

No. I can promise a written scope, a margin rule, a monthly report in your numbers and fast responses. I cannot promise a return, because it depends on your products, your price, your conversion rate and the platform's auction, and anyone who promises one is guessing. No. Return on ad spend depends on the product, the price, the offer, the season and the competition, and the store controls several of those. I can promise a clear test plan, a clean read on profit and a budget that moves toward what is working, and the monthly report shows whether that is happening.

Question 6

How is this different from an ad agency?

Accepted Answer

The agency model often puts a junior team between you and the account, and the reporting is a platform dashboard. Here you talk to the person building the campaigns, the rules are written in your margin, and the report ties to orders in your system. An agency usually reports the platform's own numbers, and those numbers include sales that would have happened anyway. I report profit after product cost, shipping and returns for each campaign, and the store gets one person who answers for the numbers.

Question 7

Do I need to be in Las Vegas to work with you?

Accepted Answer

No. Most ecommerce work runs over calls and a shared reporting page, and the reporting page is the same whether you are in the Valley or not. Owners in Las Vegas can meet me in person if they prefer. No. Stores in other states and other countries work with me through calls, a shared dashboard and a written monthly report. The work depends on the store's data and its ad accounts, not on a shared office.

Question 8

Why hire one consultant instead of an agency?

Accepted Answer

One person can see the whole store, the feed, the ads, the checkout and the books, and that is where the leaks show up. An agency split across roles often sees only its own part of the funnel. A single consultant keeps the same person on the account from the audit to the monthly report, so the reasoning behind each budget change stays in one place. Larger agencies often move an account between teams, and the reason for an earlier decision can get lost in the handover.

Question 9

Which ad platform should a new store start with?

Accepted Answer

Usually Google Shopping, because it reaches people already searching for a product. Meta is often the second step once the purchase tracking is solid. The audit recommends the start based on your products and margin. The answer depends on the catalog and the buyer. Stores with a large range and clear search intent often start with shopping ads. Stores with strong visuals and a clear audience often start with social video. The audit names the platform I would start with and the reason, and the store can decide from there.

Question 10

Can you run ads without touching my store?

Accepted Answer

Some campaign work can run without changes to the store, such as rebuilding audiences or changing bids. The feed, tracking and checkout work usually needs store access, and I will tell you what it needs before you agree to a scope. Yes. Campaigns, audience settings and reporting can all be managed without changing the store's theme or checkout. Changes to product titles and images are written as a list the store team applies, so the store keeps control of what its shoppers see.

Question 11

What do you need from my store to start?

Accepted Answer

Access to the ad accounts you already run, the store admin with product and order exports, your margin per product or product group, and the accounting view you use for profit. The audit lists exactly what it needs. Access to the ad accounts and the merchant feed, the last twelve months of order data or a summary of it, the current margin on the main product groups, and the shipping and return costs. With those, the audit can separate the products that earn a profit from the ones that only look busy.

Question 12

What if I already run ads myself?

Accepted Answer

Then the audit starts from your current accounts. I review the campaigns, the margin rules and the tracking, and tell you what to keep, fix or stop before I change anything. Then the audit starts with the campaigns that are running now. I check the structure, the budget split, the feed and the measurement, and I write down what should stay, what should change and what should be stopped. Most owners who run their own ads find one or two campaigns that are spending on sales they would have made anyway.

Platform	Usually good for	What to watch	How I track it
Google Shopping	Buyers already searching for a product	Feed quality decides most of the results	Orders matched to each product group
Meta ads	Visual products and new-customer reach	Creative fatigue shows up quickly	Conversions checked against the order system
Performance Max	Broad reach across Google properties	Less control over where ads appear	Campaign results split by product group
Microsoft Advertising	Smaller reach, often at a lower cost per click	Smaller audience than Google	Same margin test as every other platform
TikTok ads	Products that show well in short video	Shorter creative life and younger audiences	Tested against a cut-off margin before scaling

Ecommerce Advertising

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