Therapist Marketing
Marketing that respects the client
Therapist marketing starts with how a private practice fills its calendar: referrals, directories, insurance panels and cash-pay sessions. I build the search work, the website and the ads around that, with a readout that tracks inquiries without collecting anything private.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
Trusted By
How a Therapy Practice Fills Its Calendar
Where a practice's clients come from
A private therapy practice fills its calendar from a few sources: referrals from doctors, schools and former clients, a directory profile, a website that a prospective client finds on their own, and occasionally paid listings. Insurance panels and cash-pay sessions change the economics, because a session paid by insurance and a session paid privately carry different rates and different paperwork.
The referral is the strongest source and the hardest to measure. The website is the one part of the funnel the practice controls, and it is where most of the decisions get made quietly, on a phone, late at night.
Therapy Marketing Problems
Spend with no read on who books
Many practices pay for directory profiles and ads that send a steady stream of inquiries, some of which turn into sessions. The directory keeps the record of who clicked and what it charged. The practice rarely knows which profile produced the client who stayed.
The owner is left paying fees without a clear answer. That is the gap I start with, and it is the one the readout is built to show, without needing any client's private details to do it.
Therapy Marketing Strategy
How I approach a therapy practice
One person scopes the work, writes the pages and reads the inquiry numbers. The search work, the website and any ads share one tracking setup that counts inquiries and bookings by source, and never collects clinical notes or client details.
Every piece can be opened and checked by the practice: the audit file, the pages, the campaign settings and the monthly readout. The accounts are in the practice's name, and I hand over every login on day one.
Discretion and Tone
How privacy shapes the marketing
Therapy is a sensitive service. Marketing for it should never create urgency, target someone at a vulnerable moment or imply that a person's private struggle is a sales opportunity. Copy stays calm, specific and plain, and it describes the practice rather than the client.
Licensing boards for counselors, psychologists and social workers set their own rules on advertising, testimonials and client privacy. Whether a page or ad meets those rules is a question for the clinician and the board, and I flag any line they should check before it runs.
Therapy Client Path
How someone finds and books a therapist
The path usually starts with a question, not a name. A person searches for help with a concern, reads a few profiles, checks whether a therapist takes their insurance and sends a short message or booking request. Many people decide in one sitting, and the site has to make the next step obvious without pressure.
The path is shorter when a referral sends the person in with a name. In that case the practice's own pages still matter, because the referred person checks the site before the first call.
Therapy Services I Offer
Three services, each with its own page
Each service has its own page, with the work listed and the readout described.
Therapist SEO
Search work for the specialties and modalities a practice offers, written in plain language and tied to inquiries by source.
Read more →Therapist website design
A calm, accessible site with clear intake steps, insurance information and a booking request that asks for only what is needed.
Read more →Therapist advertising
Ads kept to the practice's own offers, with privacy-safe tracking and a stop rule for any ad that spends without producing inquiries.
Read more →Closest Work I Have Done
No therapy client case is claimed
I have not built or run marketing for a therapy practice before, so no therapy client case is claimed on this page. The closest build is GIOSTAR, a Henderson regenerative medicine and wellness clinic where I built the website, the online booking and the service pages. It is a medical practice, not a therapy practice, so it does not show how therapy inquiries behave.
WebVegas, my own Las Vegas web design brand, is the other full site I run. The method carries over: tracked forms that collect only what is needed and a phone-first layout.
Therapy Marketing Portfolio
Work I built, live where you can check it
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
I built and run giostarwellness.com for a regenerative medicine and wellness clinic in Henderson: every service page, online booking, financing and a blog. A website lead is tracked end to end, from the form to a booked consult to an active patient, with no manual steps. I also built its live brand hub, so every page, post and print piece pulls the same colours, type and rules.
See the live sitePortfolio Examples
More of the work
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Therapist Marketing Reviews
What owners wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Practice Owner Readout
The one-page readout in plain counts
| Typical agency report | My readout | |
|---|---|---|
| What it counts | Clicks, impressions and keyword positions | Inquiries and bookings by source and page |
| Client data | Often collected by the platform | None collected; counts only |
| Who holds the accounts | The agency | The practice, in its own name |
| What changed | A list of tasks finished | Each change, its date and what followed |
Therapy Marketing Call
A call before any scope
Bring the web address, the directory profiles you pay for and the last few months of inquiry counts. I will show you where inquiries come from today and what I would change first, with no obligation to hire me.
Therapy Marketing Process
How an engagement runs
Each step ends with a document you keep, whether or not you hire me.
- Step 01
Read the inquiry sources
I review the site, the directory profiles and any ad accounts, then send a written read of where inquiries come from.
- Step 02
Agree the scope in writing
Services, pages, tracking and reporting on one page, with the privacy limits written in.
- Step 03
Build the work
Pages and campaigns built and checked on phones, with the tracking limited to counts and sources.
- Step 04
Test the inquiry path
Test forms run end to end, so each inquiry is counted once and traced to its source without storing private details.
- Step 05
Report and adjust monthly
Each readout names what changed, what it produced and what comes next, in counts only.
What Moves the Scope
What moves the price
I quote a fixed price for a written scope after I have seen the practice's sources and goals. A solo clinician with a clean profile is a different job from a group practice with several clinicians and a directory strategy, so a price list would be wrong for both.
- How many clinicians and specialties the practice promotes
- How many pages need writing, and how many services they cover
- Whether directory profiles need cleanup or a rebuild
- How much of the current site has to change before search work helps
- How deep the readout goes, from a monthly page to a review call
Therapy Marketing FAQ
Questions owners ask before they hire
How Much Does Therapy Marketing Cost
Cost, timing and ownership
One Person Does the Marketing
One person does the work
I am Justin Harris. I have built websites and run digital marketing for Las Vegas businesses for fourteen years, and I still do the work myself. When you hire me, you talk to the person writing the pages and reading the counts, not to an account manager who passes the account on.
A reviewer on my Google profile put it plainly: "The guy actually runs this stuff himself, so he knows what works."
Other Practices I Serve
Other practices I serve
Therapy Marketing Areas
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Proof, not promises
Case studies I can show you
Owning Page One Las Vegas: A Self-Learning Local SEO System
Local SEO in Las Vegas done as a self-learning system: many small automated hammers that fix onsite drift, build citations, and earn AI-search citations. Built and run on my own site first.
Read the case studyA Quality-Management System for a Regulated Stem-Cell Clinic, Firewalled From the Parent Brand
How I built a regulated-clinic management system for GIOStar: a quality-management spine plus EHR integration, with patient data firewalled from the marketing CRM.
Read the case studyAn AI Front Desk That Answers in Two Languages
A bilingual AI receptionist in Las Vegas that answers the phone and the chat in English and Spanish, books the job, and never leaves a lead on hold. Per-client isolated.
Read the case studyHealthcare and Wellness
Other practices I serve
Free Therapy Marketing Grade
A free look at the practice first
Send me your web address and the profiles you use. I will reply the same day with where inquiries come from and what I would change first, whether you hire me or not.