B2B SEO Agency
Search Traced to Pipeline
A B2B SEO agency earns its fee when the search traffic reaches the pages that move a buyer toward a contract. I map the buying committee, tie each page to a stage and report the deals it touched. You keep the analytics and the CRM.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
Trusted By
What B2B SEO Includes
A B2B company often gets search visits that never become a conversation. The visitors are researchers, students and competitors as well as buyers, and the report says the traffic rose while nobody in sales can name a deal it produced.
The work is organized around the buying path. The pages come first, then the tracking that ties each page to a stage, then the readout that shows which pipeline the search work touched. Each piece is written down before it starts, so the scope can be checked against what was delivered at any point in the engagement.
What I Do
Buying path map
The stages a buyer moves through, the questions they ask at each one and the role of each person on the buying committee.
Stage pages
Pages written for the questions at each stage, from problem research to vendor comparison to the case for buying.
Pipeline tracking
Form, demo and call events tagged with the landing page and the search that started the visit, so each lead carries its source.
Deal attribution
A monthly list of the opportunities that began on a search-led page, with the stage each one reached.
Monthly log
Each page and tracking change dated, with the leads and deals that followed it.
Why Search Traffic Stalls in B2B
Traffic Without a Path
A B2B site is often built for a brochure: a home page, a list of services and a contact form at the bottom. Search brings in people with a question, the page answers a broader question and the buyer leaves with no next step that fits their stage.
The report then measures visits and rankings. Those numbers can climb for months while the pipeline stays flat, because nothing connects the visit to the deal. A page that reads well to a researcher can still stop a buyer from asking for a meeting, and the only way to see that is to follow the visit to the stage where it stopped.
B2B Work I Can Show
Builds you can open and check
Social content system
Quotible: a testimonial-led social series
For Quotible I built a social content system that turns real customer testimonials into on-brand posts and carousels.
Portfolio Examples
More of the work
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
See the live site
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
B2B SEO Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Long Sales Cycles and Search
Months Before a Contract
A buyer in a long cycle may read a dozen pages across several months before anyone asks for a meeting. The first visit is rarely the one that closes, so judging the search work by the first form fill misreads how the deal happened.
I plan for that path. Each stage has a page that answers the question at that point, and each page offers a next step that matches how far along the buyer is. A buyer who is still comparing options should not be pushed toward a sales call, and a buyer who has already shortlisted you should not have to read a glossary to find the pricing process.
Buying Committee Content
Pages for Every Reader
A B2B purchase is read by a champion, a finance reviewer, an operations lead and sometimes an outside advisor. Each reads for a different question, and a single generic page answers none of them well.
I write the committee pages from the questions each reader asks, and I link them so the champion can forward the right page to the right person without rewriting it. Each page names the decision it helps with, the evidence it cites and the next question that reader is likely to have, so the page can be read on its own in a meeting.
Stage-Based Page Plan
Pages Matched to Stages
| Stage | Buyer question | Page type | Next step |
|---|---|---|---|
| Problem research | What is causing this | Guide or explainer | Related guide or resource |
| Solution scan | What kinds of fix exist | Comparison page | Checklist or readiness check |
| Vendor shortlist | Who does this well | Service page with proof | Short call request |
| Internal case | How do I justify it | Committee brief | Shareable summary for the team |
| Decision | What happens after yes | Process and scope page | Scoping meeting |
Pipeline Attribution for B2B
Every Lead Carries Its Source
Attribution tags every form, demo request and call with the page and the search that began the visit. The tag stays on the lead through the CRM, so a later sales report can show which search-led pages sat in the path of a closed deal.
Attribution is never perfect. Some buyers arrive through a referral, a conference or a colleague's bookmark, and the readout says where the path is unclear rather than assigning every deal to search.
- Source tag on every form, demo and call
- Landing page and first search recorded
- Tag kept through the CRM record
- Unclear paths labeled as unclear
- Monthly list of opportunities with search in the path
How B2B SEO Works
My Process
- Step 01
Map the buying path
I interview the people who run sales and take the calls, then write the stages and the questions a buyer holds at each.
- Step 02
Audit the pages against the stages
Each current page is matched to a stage, and gaps and duplicates are marked fix, keep or ask you.
- Step 03
Build the tracking
Forms, demo buttons and calls are tagged with source and landing page, and the tags are tested before launch.
- Step 04
Write and approve the pages
Stage pages are drafted, read by your team for accuracy and published only after you approve them.
- Step 05
Read the pipeline back
The readout lists the opportunities that began on search-led pages and the stage each one reached.
B2B Lead Generation I Have Built
The Closest Work I Have
The closest B2B build I have is a lead generation system for Quotible, a software company that sells lead response to car dealerships. Its sales asset worked, and two people were doing the prospecting by hand. I built the engine around that asset inside the company's own stack, so the company owns it.
That work was outbound and sales tooling, not search. I do not claim that it produced search results, and the B2B search work on this page is a separate scope.
What the Readout Shows
One Page for Pipeline Owners
The monthly readout is written for the person who owns pipeline, not for a search dashboard. It opens with the opportunities touched by search-led pages, the stages they reached and the pages that most often sat before a meeting.
The search numbers follow below, with impressions and clicks explained in plain words. A number that does not connect to a stage is listed as context, not as proof. Each figure carries the date range and the filter that produced it, so the person reading the report can reproduce it in their own analytics without a call.
B2B SEO Cost
How the Price Is Set
I quote a fixed price for a written scope after the buying path audit, so the number you approve is the number you pay. The scope turns on how many stages and audiences need pages, how many pages are already in place and how much of the tracking has to be built.
A company with one product and two buyers and a company with several products and a committee of five are different jobs. A single list price would be wrong for one of them. The scope also says who on your side must review each stage, because a page that sales has not read is a page that will not be used.
B2B SEO Agency Vs Traffic Vendor
Pipeline Over Visits
Traffic vendors sell visits and rankings, and their reports are easy to read and hard to tie to revenue. An agency that is paid on pipeline has to show the path from page to deal, which is harder work and a better test of the spend.
When you hire me, the person mapping the buying path is the person reading the pipeline report, so the question of which pages matter is answered by the same work. Nothing is handed to a separate reporting team that never sees a sales call.
Sales and Marketing Alignment
Sales Reviews the Stages
Search work fails quietly when sales and marketing read different buyers. Before pages are written, the sales lead reviews the stages and the questions, and any question sales hears on calls is added to the map.
That review is also where the team agrees what counts as a qualified lead, so the tags mean the same thing to everyone who reads the report. Sales calls often name the question a buyer asked before they found the site, and that question becomes a new stage page or a new section on an existing one. A quarterly check keeps the map honest, because buyers change their research habits faster than most pages are updated.
Live Work Behind the Pipeline
Documented Work
- Step 01
Quotible B2B lead generation
An outbound engine built inside a software company's own stack for a sales team that did its prospecting by hand.
- Step 02
Automated SEO audits
A search audit system that opens each issue, ages it where you can see it and closes it when it is gone.
- Step 03
GIOSTAR, a Henderson clinic
The website, booking and lead tracking I built for a regenerative medicine clinic, which I still run.
What I Will Not Promise
No Rank or Revenue Guarantees
Nobody can promise a B2B page a top position or a fixed number of deals, and I will not. Search results move with competitors and buyers change their research habits, so a promise is a sales line rather than a plan.
What I commit to is the stage map, the tracked pages, the logged changes and an honest readout that says which deals search touched and which it did not. If a stage page is not converting after the changes you approved, the readout says so and proposes the next test, without a claim that the page will earn a deal.
Who B2B SEO Is For
Companies With a Long Cycle
The companies that suit this work sell a service or a product that takes months to buy: software for operators, professional services for other firms, equipment, and consulting that needs a committee to agree. They already have a sales team and a CRM, and they want search to feed it.
A company that sells a low-price product with a same-day purchase needs a simpler page set, and I will say so in the audit.
Companies with a single founder who answers every inquiry personally also sit outside this scope for now, because the stage map would describe one person's habits.
A firm that has never tracked a demo request should start with the tracking and the first two stage pages, and add the rest once the readout shows which stage is leaking.
B2B SEO Service Areas
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
B2B SEO Questions Before You Hire
Questions Before You Hire Me
B2B Search Common Questions
Common Questions About the Work
B2B Buying Cycle Questions
How Long Deals Take
B2B Search Measurement
What the Reports Should Say
Choosing a B2B Search Partner
What to Ask Any Provider
Related SEO Services
Other Search Work I Run
Proof, not promises
Case studies I can show you
The AI Marketing System I Run My Own Business On
A done-for-you AI marketing system in Las Vegas: a multi-agent workforce that runs your web, ads, follow-up, content, and reporting. You approve, it executes.
Read the case studyNurseForward: A Full Agency's Output on One Approval Chain
A full paid-acquisition funnel on one approval chain: landing page, ad strategy, creative, and graphics. NurseForward's top ad hit a 7.56% CTR at $0.31 CPC.
Read the case studyThe Content Waterfall: A 13-Step Approval Chain Where High-Confidence Content Auto-Publishes
An AI content system that runs a 13-step approval chain: high-confidence pieces auto-publish, the rest route to one human gate. The same engine I run on my own brand.
Read the case studySEO Services
Other search work I run
Hire Someone to Map Your Buying Path
A Path Audit First
Send me the site address and the names of two recent deals you won. I will map the path they took and reply with the stages I would fix first, whether you hire me or not.