Ecommerce SEO Services
Categories Built to Be Found
Ecommerce SEO services work from the category down: the pages that gather buyers, the product template that every item inherits and the fix log that shows what changed. I write the plan, you approve it and you keep the store.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
Trusted By
What Ecommerce SEO Includes
A store with hundreds of product pages and no category plan usually has a search problem that looks like a product problem. The products are fine. The pages that should bring in buyers are thin, duplicated or missing the words a shopper types.
The work is sequenced so the category pages come first, the product template second and the content last. Each step ends in something you can open.
The work begins with the category pages, because a category is where a shopper compares several products at once. Next come the product template and the internal links that connect a category to its best products. Blog posts and guides come only after those pages are sound, so each post has a store page to send readers to.
What I Do
Category strategy
A map of the categories a buyer searches, with one primary category page for each and the products that belong on it.
Product page template setup
A standard product page: title, description, specification block and the reviews and questions a buyer scans first.
Thin page cleanup setup
A list of near-empty and duplicate pages, each marked merge, rewrite or remove, with the reason written down.
Internal linking
Category, product and guide pages linked in an order that sends a shopper from a question to a purchase.
Monthly log
Every template and page change with its date, plus the search and sales data that followed it.
Why Product Pages Do Not Surface
Pages Without a Plan
A catalog often grows one product at a time, and each product gets the same thin description the supplier sent. The category pages were never planned, so they hold a grid of items and little else. Search has no clear page to send a shopper to for a broad question.
The cost is less traffic to the pages that sell and more traffic to the pages that only list. The fix starts with a plan, not with rewriting every product by hand.
Product pages often copy the manufacturer's description word for word, which leaves the store with many pages that look the same to a search engine. The title is usually the product code, the image has no descriptive file name and the reviews may load in a way the crawler does not see. Each of those is a small fix, and together they explain why a catalog of hundreds of items can have only a few pages in the results.
Store and Site Work I Can Show
Builds you can open and check
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
I built and run giostarwellness.com for a regenerative medicine and wellness clinic in Henderson: every service page, online booking, financing and a blog. A website lead is tracked end to end, from the form to a booked consult to an active patient, with no manual steps. I also built its live brand hub, so every page, post and print piece pulls the same colours, type and rules.
See the live sitePortfolio Examples
More of the work
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Ecommerce SEO Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Category Page Strategy
One Page Per Buyer Question
Each category page should answer the question a buyer types before they know which product they want. That page carries the category's name, a short explanation of what the items are for and the way to choose between them.
A category that holds forty products needs a different page from one with four. I decide the split with you, and I write the page to explain the choice rather than list every item.
A category page needs a short written introduction above the product grid, with the search term the shopper uses named once and the two or three questions a buyer has before choosing. The grid should show the products people compare, sorted in a way that makes sense for the item. A category with no introduction reads as a list, and a list rarely ranks against a page that explains the choice.
Product Page Template
One Template, Many Products
A product page template is a set of rules the whole catalog follows. The title, the description, the specification block and the image alt text all come from the same structure, so every product is findable in the same way.
Template changes are made once and apply to every product that uses them. That is why the template is the fastest place to fix a store, and why it has to be checked before any product is rewritten.
The template decides what every product page says before anyone writes a line. I set the title pattern, the description field, the image names and the size, fit or compatibility block so each product is described in the same order. Then each product gets its own details written in the spaces the template leaves open, so no two pages share the same sentence.
- Title with the product name and its main use
- Description that answers the first buyer question
- Specification block readable on a phone
- Image alt text describing the product in plain words
- Reviews and questions visible without a click
Ecommerce Category Pages
Pages That Gather Buyers
A category page can rank for a broad term that no single product would win. It also gives a shopper who is not sure what they want a place to start, which lowers the number of pages they must compare.
I do not write category copy to stuff terms. It explains the category, names the trade-offs and links to the products and guides that answer the next question.
Category pages also need a clear parent. A shopper who lands on a narrow product type should be able to step up to the broader category in one tap, and the broader category should link down to the narrow ones. That path gives search engines a readable structure and gives the shopper a way out when the first product is wrong.
Thin Page Cleanup
Fewer Pages, Better Pages
Duplicate filter pages, near-empty categories and products with the same description are common in stores that have grown quickly. They dilute the signal of the pages that should sell, and they make the site harder for a search engine to read.
The cleanup list marks each one merge, rewrite or remove, and the reason goes next to it. Nothing is deleted until you have approved the list and I have logged the redirect that replaces it.
A store builds up thin pages over time: out-of-stock items with no replacement, tag pages with one product and filter combinations no one searches for. Each one is listed in the audit with a decision, merge, redirect or noindex, and nothing is removed until the owner has approved the list and the redirect map is in place.
How Ecommerce SEO Works
My Process
The sequence follows the store's revenue. The categories that bring the most buyers are fixed first, then the product template that every item inherits, then the thin pages and the links between them. Each stage is listed in the monthly note with the pages it changed and the result the data showed.
- Step 01
Map the catalog and the questions
I list the categories, the products in each and the questions a buyer asks before choosing one.
- Step 02
Fix the template first
The product and category templates are corrected once, then applied across the catalog in a controlled order.
- Step 03
Clean the thin pages
Each thin or duplicate page is merged, rewritten or removed, with a redirect logged for every removal.
- Step 04
Link the path to purchase
Guides and categories are linked so a shopper moves from a broad question to a product without a dead end.
- Step 05
Read the month back
The log shows the template and page changes, and the search and sales data that followed each one.
What the Store Owner Approves
Sign-Off Points Held Back
You see the plan at three points: the category map, the template and the cleanup list. Nothing goes live without your approval, and any change that affects pricing, stock or policy is yours to decide.
I do not change prices, product availability, shipping terms or returns policy. Those stay with you and your team.
Before any change goes live, the store owner sees the list of pages, the new titles and descriptions and the redirects that will move traffic. Price, stock and checkout settings are not part of the SEO work and are not changed. Approval is recorded on the sheet with a date, so the decision is visible later.
Ecommerce Platform Work
The Platform Shapes the Fix
Store platforms handle templates, filters and redirects differently, and the fix that works on one may break another. The audit names the platform, the template controls it offers and the limits that come with it.
If the platform itself is the problem, I say so in the audit and list what a move would involve, so the decision is made with the cost in view.
Platform limits decide what is possible. Some carts generate duplicate addresses for each variant, some limit how a product title is written and some load a theme that slows every page. The audit names the limit before the plan is written, so the store owner knows which fixes need the platform to change and which can be made on the existing setup.
Ecommerce SEO Cost
How the Price Is Set
I quote a fixed price for a written scope after the catalog audit, so the number you approve is the number you pay. The scope turns on how many categories and products the store has, how many templates need changes and whether product copy has to be written.
A store with a dozen products and a store with several thousand need different plans, and a flat list price would be wrong for one of them.
The cost follows the catalog and the number of categories that need a rewrite. A store with a few dozen products and a clean template needs far less work than a store with thousands of items and a theme that generates duplicate pages. The written audit gives the count, and the quote follows from it.
Live Work Behind the Templates
Documented Work
The examples below are product and category structures I have built and can show. Each link opens the live page, so the template and the copy can be judged in place before any decision is made.
- Step 01
Automated SEO audits
A search audit system that opens each issue, ages it where you can see it and closes it when it is gone.
- Step 02
Website audit system
A one-number site score followed by a ranked list, with a link or screenshot attached to every item so you can check it.
- Step 03
GIOSTAR, a Henderson clinic
The website, booking and lead tracking I built for a regenerative medicine clinic, which I still run.
Ecommerce Content and Guides
Guides That Earn the Click
Some buyers need a guide before they can choose: how to size a product, how to care for it or how two options differ. A guide that answers the question links to the product that answers the next one.
I write guides from your product knowledge and your supplier data, and you approve each one before it is published.
A buying guide answers the question a shopper asks before choosing between two products. It links to the category it supports and to the two or three products it recommends. A guide with no link to a product page is a dead end, so each guide has a planned path to a sale.
Seasonal Category Planning
Demand Has a Calendar
Many categories have a season: gifts before a holiday, outdoor products before summer, supplies before a school year. A category page that goes live a week after the peak misses the buyers it was built for, so the plan works backward from the dates your sales already show.
Seasonal pages are kept after the season ends, with the seasonal block updated rather than the page deleted. That keeps the page's history and links for the next year.
Seasonal categories need their pages ready before the season starts, not after the first week of sales. The plan sets a date for each page, the words that will change and the link that will come down when the season ends. Old seasonal pages are kept with a note and a redirect, so their links keep working the next year.
- Seasonal peaks taken from your past sales data
- Pages built before the peak, not during it
- Seasonal blocks switched on and off, not rebuilt
- Old seasonal products redirected, not left orphaned
- A review of the calendar before each season
Reading the Search Data
What the Numbers Mean
The search console shows which queries bring impressions and clicks to each page, and which pages are indexed. I use it to find pages that get seen but not clicked, and categories that are shown for the wrong query.
A page with many impressions and few clicks usually has a weak title or a description that does not match the search. A product with no impressions at all usually has a template or an indexing problem. The log records which one it is before anything is changed. Each month the readout shows those same queries again, so you can see whether a fix moved the page it was made for and whether it moved anything else.
The data review looks at which categories earn impressions, which earn clicks and which earn the sale. A category that shows many impressions and few clicks usually has a weak title. A category that gets clicks and no sales usually has a page that does not match the shopper's question.
Marketplaces and Your Own Store
Where Search Traffic Lands
Some merchants sell on a marketplace as well as their own site. Marketplace listings compete with your product pages for the same buyer, and they often rank better for generic terms. The audit shows which of your pages a search engine chooses, and why.
The aim is a store whose own pages explain the products better than a listing does, so the buyer who lands on the site has a reason to buy there. I do not write marketplace listings unless the plan calls for them, and I do not change your listing terms or fees on any platform.
Marketplaces take a share of the sale and control the product page, so the store's own pages are where lasting search value sits. I check which products also appear on a marketplace, so the store can tell search engines which version it prefers, and I say plainly when a marketplace listing is the better place for an item.
What I Will Not Promise
No Rank Guarantees
Nobody can promise a category page a top position, and I will not. Search results move with competitors, marketplaces and product trends, so a promise of position is a sales line.
What I commit to is the written plan, the logged changes and a monthly readout that says plainly when a page has not moved yet.
I will not promise a set position for a product or a category, and I will not promise a revenue number from search. Store results depend on demand, price, stock, competition and the checkout, and only part of that sits in the SEO work. The log shows what changed and what the data did afterward.
Who Ecommerce SEO Is For
Merchants With a Catalog
The merchants who suit this work run stores with a real catalog: a shop with many products, a brand selling through its own site, or a wholesaler moving a range of items online. They want the search traffic to reach the pages that sell.
A store with three products and no plan to add more needs a simpler job, and I will say so when the audit shows it.
The best fit is a store with a catalog that keeps growing, a team that can approve a list each month and a platform the store owner controls. A poor fit is a store that wants a single sitewide fix with no review of its categories, or one that expects a result before the template has been rebuilt.
Ecommerce SEO Service Areas
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Ecommerce SEO Questions Las Vegas
Questions Before You Hire Me
Store SEO Common Questions
Common Questions About the Work
Related SEO Services
Other Search Work I Run
Proof, not promises
Case studies I can show you
The AI Marketing System I Run My Own Business On
A done-for-you AI marketing system in Las Vegas: a multi-agent workforce that runs your web, ads, follow-up, content, and reporting. You approve, it executes.
Read the case studyNurseForward: A Full Agency's Output on One Approval Chain
A full paid-acquisition funnel on one approval chain: landing page, ad strategy, creative, and graphics. NurseForward's top ad hit a 7.56% CTR at $0.31 CPC.
Read the case studyThe Content Waterfall: A 13-Step Approval Chain Where High-Confidence Content Auto-Publishes
An AI content system that runs a 13-step approval chain: high-confidence pieces auto-publish, the rest route to one human gate. The same engine I run on my own brand.
Read the case studySEO Services
Other search work I run
Hire Someone to Review Your Catalog
A Catalog Audit First
Send me the store address. I will read the category pages and one product template and reply with what I would change first, whether you hire me or not.