Credit Union Advertising
Product Ads Traced to Accounts
Credit union advertising built so each product campaign clears compliance review first and reports the applications it starts and the accounts it funds. I make no promises about membership growth, only about what I can trace.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
Trusted By
Why Credit Union Ad Spend Goes Untraced
Impressions with no account opened
A credit union usually buys ads in bursts: a rate campaign for a savings product, a loan promotion before a holiday, a branch campaign for a new location. Each burst reports impressions and clicks. The report stops before the application, and the application stops before the account is funded, so the team cannot say which burst opened accounts.
The budget is then defended on activity. The board asks what the spend produced, and the honest answer is a set of clicks. The fix is a tracking line from each ad to each funded account, reviewed before the next burst is approved.
How I Run Credit Union Campaigns
One product, one campaign, one review
I build each campaign around a single product, so the offer, the disclosure and the measurement all describe the same thing. A campaign that promotes three products at once makes its disclosures hard to read and its results impossible to attribute. Each campaign clears review before it launches and has its own start date, end date and tracked path to application.
- One product per campaign, with its terms beside the offer
- A tracked link or code on every ad
- A landing page for the product, not a general home page
- An application path that starts from the ad
- A launch log naming the channel, the date and the sign-off
Campaign Types by Product
Each product, its own campaign
| Product campaign | What it must carry | What I track |
|---|---|---|
| Savings or checking | The rate, the annual percentage yield and the fee terms | Accounts opened and funded by source |
| Auto loan | The credit terms the advertising rules require | Applications started and approved |
| Personal loan | The credit terms and eligibility | Applications started and funded |
| Mortgage | The credit terms and the housing rules that apply | Pre-applications and applications by source |
| New member offer | The eligibility, the reward and its timing | Accounts opened under the offer |
Credit Union Advertising Rules
Rates and terms stated accurately
Three federal rules shape most credit union ads. The NCUA's advertising rule in 12 CFR Part 740 requires the insured-status notice and bars statements that misrepresent federal share insurance. Regulation DD governs how deposit rates and fees are advertised, including the annual percentage yield. Regulation Z sets the terms that must appear when a credit ad mentions a payment, a rate or a down payment.
These are marketing considerations, and I am not giving legal advice. I place the required disclosure beside each claim and flag any rate or term that lacks a current source. Whether an ad is compliant is your compliance officer's decision and your counsel's.
Platform Rules for Credit Ads
Restricted categories and extra checks
Several major ad platforms classify credit, lending and some financial products as restricted categories. Those categories can limit targeting, add verification before an ad runs and block some wording. The rules change, so I check each platform's current policy before each launch and record the check in the launch log.
- Targeting limited to what the platform allows for credit ads
- Verification steps completed before the first run
- Wording checked against the platform's restricted terms
- Retargeting reviewed for what it implies about a member's finances
- Campaigns paused when a platform changes its rules
Fair Lending and Targeting
Audiences that do not steer applicants
The Equal Credit Opportunity Act and its rule in Regulation B prohibit discrimination in credit, and advertising that discourages or steers applicants can create the same problem. Targeting that relies on protected characteristics is off the table. Member data does not go into an ad audience without a documented basis and compliance approval.
I explain each targeting choice in the launch log, so the compliance team can see who the campaign is aimed at and why.
Closest Credit Union Ad Work I Have
No credit union campaign claimed
I do not have a credit union campaign to show you, and I will not claim one. The closest work in the portfolio is brand and content work for other clients, and my own web design brand, WebVegas, is not a financial institution. What I bring to a credit union is the method: one product per campaign, a review path before launch and a readout that counts accounts.
Builds I Can Show You
Work I built, live where you can check it
Social content system
Quotible: a testimonial-led social series
For Quotible I built a social content system that turns real customer testimonials into on-brand posts and carousels.
Portfolio Examples
More of the work
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
See the live site
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Reviews From Google
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Credit Union Campaign Readout
The campaign report the board can read
Every line can be checked against the core system and the funded-account records. I report on applications started and accounts funded by campaign, not on impressions.
- Impressions and clicks by campaign, for context only
- Applications started and completed, by campaign and product
- Accounts funded, with the lag from ad click to funding
- Campaigns launched, paused or changed, with the sign-off date
- Compliance review items raised and resolved
- One recommendation for the next campaign, with the reason
Related Credit Union Pages
Where ads and pages meet
How Credit Union Advertising Runs
Plan, review, launch, read
- Step 01
Map the product calendar
I list each product, its rate changes and its launch windows, then build the campaign calendar from them.
- Step 02
Set up tracking first
Tracked links, codes and the application source field go in before any ad runs, so each account carries its origin.
- Step 03
Clear review, then launch
Each campaign goes live only after the compliance sign-off is on file, with the launch logged by channel and date.
- Step 04
Read accounts each month
Each month I read the applications started and accounts funded, and I send one plain readout.
- Step 05
Change one campaign at a time
I change one campaign per cycle, so the team can see what moved the accounts and what did not.
What Moves a Credit Union Ad Quote
Scope, not a price list
I quote a fixed price for a written scope after I have reviewed your products, your channels and your review path. A credit union running one campaign a quarter is a different job from one running product campaigns across several channels every month. These are the factors that move the number, so you can judge any quote, mine included.
- How many products and campaigns each year
- How many channels each campaign runs on
- How many review steps each piece passes before launch
- Connections to the core system or the loan software
- Reporting depth, from a monthly readout to a full application funnel
Credit Union Advertising Questions
Answers before you hire me
Who Does the Credit Union Advertising Work
One person from plan to readout
I am Justin Harris. I have built websites and run digital marketing for Las Vegas businesses for fourteen years, and I still do the work myself. When you hire me, you talk to the person who plans the campaigns, checks the claims and reads the accounts. There is no hand-off to a junior team in the middle.
You own the domain, the hosting and every login, and your team can pause a campaign or change a product page without calling me.
Credit Union Advertising Across the Valley
Where I meet credit union teams
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Proof, not promises
Case studies I can show you
Owning Page One Las Vegas: A Self-Learning Local SEO System
Local SEO in Las Vegas done as a self-learning system: many small automated hammers that fix onsite drift, build citations, and earn AI-search citations. Built and run on my own site first.
Read the case studyA Quality-Management System for a Regulated Stem-Cell Clinic, Firewalled From the Parent Brand
How I built a regulated-clinic management system for GIOStar: a quality-management spine plus EHR integration, with patient data firewalled from the marketing CRM.
Read the case studyAn AI Front Desk That Answers in Two Languages
A bilingual AI receptionist in Las Vegas that answers the phone and the chat in English and Spanish, books the job, and never leaves a lead on hold. Per-client isolated.
Read the case studyOther Industries I Build For
Firms and trades beside credit unions
Free Credit Union Ad Review
A written read of the application path
Send me your current ads, your product list and a recent application log, and I will reply with the tracking gaps and review steps I would close first.