Contractor Advertising
Ad Spend Tied to Bids
I do contractor advertising myself for general contractors, remodelers and specialty trades. Each campaign is tied to the bid request or call it produces, and the ad accounts stay with the contractor.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
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Does Advertising Work for Contractors
Most ad spend ends at a click
A contractor who runs ads usually knows the cost per click. It rarely knows which click became a bid invitation, and which bid invitation became a signed job. The platform reports clicks and impressions, the office has a list of names from the phone, and nobody has matched the two.
Demand in the trades also comes in waves. A commercial buyer may run a bid cycle once a quarter, and a homeowner may call after a storm or a hot summer breaks an air unit. Without tracking that separates those waves, an owner cannot tell whether the ads worked or the season did.
Contractor Advertising Services
What I run for contractors
I run the paid side of a contractor's marketing as one plan. Each campaign points at a trade or project type the company builds, and at a page designed to turn the click into a bid request or a call. These are the parts of that work.
Search ads for named trades
Ads for specific trades and project types, each sent to the page that answers that exact search.
Read more →Local service ads where eligible
Used only where the platform lists the company's trade and the verification is complete.
Read more →Social ads for homeowners
Short campaigns for homeowner projects such as remodels and exterior work, aimed at the people who make those calls.
Read more →Call tracking on every campaign
Each phone number is tied to a campaign and a page, so a call can be traced back to the ad that produced it.
Read more →Search engine marketing reporting
A plain account of spend, calls and bid requests by campaign, in the same readout each month.
Read more →Budget changes in writing
Any move of budget between campaigns is written in the readout with the reason, so the owner sees every decision.
Contractor Advertising Strategy
A plan for each buyer type
A commercial buyer and a homeowner do not search the same way, and they do not decide on the same timeline. A commercial campaign asks for capability and license terms and sends the buyer to a page that reads like a bid package. A homeowner campaign names the problem, shows the process and asks for a visit.
So the two campaigns run apart, with separate budgets, separate pages and separate readout lines. Mixing them makes both look worse, because the commercial buyer's cost per bid is judged against the homeowner's cost per call.
Contractor Advertising Ideas That Track
Campaigns worth testing first
A small campaign set is easier to read than a large one. I start with a few campaigns that can each be measured, and add others only when the first set produces bid requests. These are the campaigns I would test first for most trades.
- Search ads for the three trades that bring the most calls
- Remarketing to visitors who read a project page but did not submit
- A homeowner campaign for the season that brings the most calls
- A commercial campaign for the capability pages procurement reads
- A local campaign for the service area the company actually covers
Choosing a Contractor Advertising Company
What to ask before you sign
Most agencies sell a package with a fixed list of deliverables. The questions below separate a package from a plan, and a contractor should get a clear answer to each one before any money moves.
- Who builds and checks the campaigns, by name
- Whether the company owns the ad accounts and can log in to them
- How each call and bid request is tied to its campaign
- What the monthly readout shows, and whether the owner can check it
- What changes if the demand drops in a slow season
Best Advertising for a Small Contractor
How I would compare the options
| Agency | Freelancer | Me | |
|---|---|---|---|
| Who runs the account | A team, often with changing staff | One person, often with no check | Me, from setup to readout |
| Who owns the ad account | Often the agency | Varies with the contract | The company, with its own login |
| What you can check | A summary of clicks and cost | Whatever the freelancer shows | Bid requests and calls per campaign |
| Commercial and homeowner split | Often one campaign for both | Often one campaign for both | Separate campaigns, pages and readout lines |
Affordable Contractor Advertising
What a budget should cover
Affordable is a poor test for a contractor. A low budget that never shows which campaign brought a bid costs more in the end, because the crew still needs the work. A budget should cover the ad spend itself, the tracking that proves it, and the time to read the results and change them. My fee is a fixed price for a written scope, and the ad spend is paid to the platform, with every line in the readout.
How Much Does Contractor Advertising Cost
What moves the price
I do not publish a number here. My fee is a fixed price for a written scope, and the ad spend is separate. These are the things that move the scope.
- How many trades and campaigns the company runs
- How many landing pages have to be built or rebuilt
- How much tracking the phone and bid system already support
- How deep the monthly readout goes
- Whether the platform accounts need to be set up and verified
Contractor Advertising Process
How a campaign runs, step by step
Every campaign runs the same five steps, and each one ends with a document or a screen the owner can open.
- Step 01
Review the current spend
I look at what the company already spends, where the calls come from and which ads brought bid requests, then send a written read.
- Step 02
Set the tracking first
Phone numbers, forms and bid requests are tied to campaigns before any ad runs, and test calls are logged.
- Step 03
Build the campaigns and pages
Each campaign points to a page that answers its search. The owner reviews the ads and pages in a browser before anything goes live.
- Step 04
Launch with a budget step plan
Spend starts low, rises where bid requests come in, and drops where they do not. Every change is written in the readout.
- Step 05
Report every month
One page lists spend, calls and bid requests by campaign, with the changes made and the next ones planned.
Las Vegas Marketing Portfolio
Work I built, live where you can check it
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
I built and run giostarwellness.com for a regenerative medicine and wellness clinic in Henderson: every service page, online booking, financing and a blog. A website lead is tracked end to end, from the form to a booked consult to an active patient, with no manual steps. I also built its live brand hub, so every page, post and print piece pulls the same colours, type and rules.
See the live sitePortfolio Examples
More of the work
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Have You Run Ads for Contractors
No contractor ad results claimed
I have not run paid advertising for a contractor, and I do not claim ad results for one. The portfolio above shows the builds I have done, and each card says what the work was. I will not invent a cost per bid or a conversion rate to fill this page.
What I bring to a contractor's account is the same process I use everywhere: tracking set first, campaigns tied to pages, and a readout the owner can check against the bid log.
Las Vegas Marketing Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Commercial and Homeowner Campaigns
Two campaigns, two readouts
A commercial campaign is judged on the cost of a qualified bid invitation. It runs to capability pages, license details and a clear scope request, and it may run for months before a bid is awarded. A homeowner campaign is judged on the cost of a booked visit, and it moves faster.
Each gets its own readout line. The owner sees what the commercial buyers cost and what the homeowners cost, and decides where the next dollar goes from those two numbers, not from a blended average.
What a Contractor Ad Readout Shows
The one page each month
The readout is one page. It shows spend, calls and bid requests for each campaign, the pages those campaigns sent people to, and the changes made that month.
It also shows what did not work. A campaign that spent money and produced no bid requests is listed with the decision to stop, change or keep it. The owner can compare each line with the bid log the office already keeps.
Rules for Contractor Ads
Marketing limits to plan around
Ad platforms have their own limits on how trades and services can be described, and some categories need verification before they run. A license number in an ad should match the Nevada State Contractors Board record, so I check it on the board's lookup before the ad goes live.
These are marketing limits to plan around. I do not give legal advice, and whether any ad is compliant is a call for the company's own counsel.
Free Contractor Ad Review
A written read of the accounts
Send me the company's web address and any ad account details the owner is comfortable sharing. I will review the setup and the pages, and reply with what I would change first. The review is free and comes before any scope is written.
Industries I Build For
Where this page fits in my services
This page covers paid advertising for one trade. The construction industry hub and the companion pages show the rest of the work for the same buyers.
- Step 01
Construction industry overview
How contractors win work, where bids come from, and how the commercial and homeowner paths differ.
- Step 02
All industries I serve
The full list of trades and practices, grouped by the owner type that decides the work.
- Step 03
Contractor SEO
Search pages for each trade and project type, tracked to the bid requests they produce.
- Step 04
Contractor website design
Trade pages, capability pages and a bid request form built to take the calls the ads produce.
Contractor Advertising Questions
Questions contractors ask before they hire me
Contractor Advertising Setup Questions
Accounts, licenses and sites before ads run
Contractor Advertising Las Vegas NV
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Proof, not promises
Case studies I can show you
Owning Page One Las Vegas: A Self-Learning Local SEO System
Local SEO in Las Vegas done as a self-learning system: many small automated hammers that fix onsite drift, build citations, and earn AI-search citations. Built and run on my own site first.
Read the case studyA Quality-Management System for a Regulated Stem-Cell Clinic, Firewalled From the Parent Brand
How I built a regulated-clinic management system for GIOStar: a quality-management spine plus EHR integration, with patient data firewalled from the marketing CRM.
Read the case studyAn AI Front Desk That Answers in Two Languages
A bilingual AI receptionist in Las Vegas that answers the phone and the chat in English and Spanish, books the job, and never leaves a lead on hold. Per-client isolated.
Read the case studyContractor Marketing Services
The rest of what I build for contractors
Get a Contractor Ad Plan
Send me the list of trades
Send me the list of trades and project types the company builds, and I will reply with the campaign plan and the tracking it needs.