Hotel SEO
Hotel search you can check
Hotel SEO is the work of getting the property found by guests who are ready to book, on its own site and on Google, instead of only on the booking platforms. I write it down, build it, and show you what each change did.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
Trusted By
Hotel SEO Portfolio
Work I built, live where you can check it
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
I designed and built webvegas.io, a Las Vegas web design and SEO brand: the site, a four-step booking form that hands each lead a free design walkthrough, and the brand behind it.
See the live sitePortfolio Examples
More of the work
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Hotel SEO Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Hotel SEO Services
What hotel search covers
Hotel search work breaks into four parts, and I run all four or only the ones the property needs. The first is the property itself: the name, address, phone and hours that search engines read from the hotel's own pages and from its Google Business Profile.
The second is the set of pages a guest reads before booking. The third is the local signals that tell search engines which neighborhoods, landmarks and event venues the hotel serves. The fourth is the measurement that tells you which of these pages produced a booking request.
Each part has its own written scope, so you can see what is included before anything changes.
Hotel SEO services start with the search a guest types before a booking: a hotel near a convention center, a pool hotel in a particular neighborhood, a weekend stay near a specific venue. The plan maps those searches to the pages a hotel already has, then fills the gaps with pages that answer the guest's question directly.
Hotel SEO Company
One person who does the work
The person who audits the hotel's search presence is the person who writes the room pages, edits the Google listing and reads the monthly numbers. There is no handoff between a strategist and a writer, and no junior person changing pages you have approved.
I have worked in Las Vegas digital marketing for fourteen years and I do the work myself. You own the domain, the hosting and every login from the first day, so the site keeps running if the work stop working together.
A hotel SEO company should be judged on the pages it builds and on the calls or direct bookings those pages bring, not on a list of rankings. The report names the pages, the searches behind them and the booking path each one feeds, so a general manager can see where the work lands.
Hotel SEO Cost
What moves the scope
I quote a fixed price for a written scope after I have looked at the property's site, its Google listing and its booking path. The number you agree to is the number you pay, and it does not change because a page turned out to need more work than I first thought.
Hotel SEO cost depends on how many property pages exist, how many room types and amenities need their own content and whether the booking engine can be tracked. I explain how I price once the scope is set. The first deliverable is a page map and a list of the fixes that change bookings fastest.
- How many room types and event spaces need their own page
- How many pages the current site has, and how many can be kept as they are
- Whether the booking engine can pass the source of each booking to the report
- Whether the Google Business Profile needs a cleanup or only upkeep
- How many properties sit under one brand and one listing set
Best Hotel SEO
What a strong hotel search presence contains
Owners searching for the best hotel SEO are usually comparing firms that sell a report and a retainer. The better question is what the work leaves behind. A strong hotel search presence has a Google listing that matches the site word for word, room and event pages that answer a real question, reviews that are answered, and a report that names the pages behind each booking request.
The best hotel SEO work starts with the guest, not the keyword list. A guest choosing between two hotels wants room types, the walk to the venue, parking, pool hours and the cancellation rule. The pages answer those questions in the order a guest asks them, so the search leads to a booking rather than a bounce.
| Booking platform listing | Agency retainer | Me | |
|---|---|---|---|
| Who owns the pages | The platform, which can change the layout or the listing at any time | Often the agency, so leaving means rebuilding | The property: the domain, hosting and every login from day one |
| What you can check | The platform's own dashboard, with its own numbers | A monthly summary you cannot verify on your own | Visits, calls and booking requests per page, in your own accounts |
| Who does the work | Nobody at the hotel, beyond the listing form | A team you rarely meet | Me, from the first audit to the last report |
| What it does for direct bookings | Adds another channel that takes a commission | Depends on how much the agency builds for the property | Builds the pages a guest reads before choosing the hotel's own booking path |
Hotel SEO Process
Each step ends with something you can open and read. The launch date goes into the written scope before any page changes.
The process starts with a read of the booking path, the current pages and the listings. The first month fixes what blocks a booking: missing room details, broken links and stale hours. The second month builds the search pages, and the third reviews bookings with the general manager and adjusts the plan to match.
How the work runs
1. Read the current search presence
I read the site, the Google Business Profile and the listings on the booking platforms, and I note where the property's own name, address and room details disagree.
2. Agree the scope in writing
Pages, listing edits, tracking and the report go on one page. Changes land in that scope first, so nothing is added without a written line.
3. Write and build the pages
I write the room, event and property pages in plain language, using the names guests search for, and build them so you can review them in a browser.
4. Check the technical basics
I test how the pages load on a phone, whether Google can read each page, whether old addresses redirect, and whether booking requests reach you.
5. Report each month
Each month you get a note listing the pages that drew visits and requests, the listing changes I made and what I plan to change next.
Hotel SEO Pages
The pages a guest reads first
Most of the search a hotel gets is for a place and a purpose: a hotel near a convention center, a quiet hotel off the Strip, a pool hotel for a family weekend, a hotel for a wedding party. A single home page cannot answer all of those. Each room type, event space and neighborhood that a guest might search for needs a page that says what it is, who it suits, and how to book it.
The property's own pages also compete with the listings on the booking platforms for the same search. Those listings often rank well for the hotel's name because they have many pages and many reviews. A property page that describes the rooms, the view, the location and the policies in the hotel's own words gives a guest a reason to book on the hotel's site.
Hotel Website SEO
How the site supports search
Search engines read the site, and so do guests. I check that each page has one clear subject, a real heading, the address and the room or event details in text rather than in an image, and a route to the booking path in two taps on a phone.
Photos still matter, and I use them where they help a guest decide. Each image gets a plain description, and large files get compressed so the page loads on a hotel's own Wi-Fi and a guest's cell signal alike.
Hotel website SEO depends on clean structure. Each room type has a page, each amenity has a page and each page links to the booking engine with the correct dates. Speed and mobile layout matter because most guests search from a phone while they are already deciding.
Google Business Profile for Hotels
The listing guests see first
For a hotel searching on a phone, the Google Business Profile is often the first thing seen: the map pin, the hours, the photos and the reviews. I make the listing match the hotel's site word for word on the name, address and phone, choose the right categories, and upload current photos of the rooms and public spaces.
Every guest review I can see gets a reply from the property. Replies are written by the hotel team, and I draft them only when the team asks me to, using facts from the stay.
A Google Business Profile for a hotel shows the room types, amenities, photos and hours a guest sees before clicking through. The photos should be recent and labeled with the room and the view. Review replies describe the guest's stay in plain words and stay accurate.
Local SEO for Hotels
A hotel in Las Vegas is searched by place as much as by name. Guests look for the hotel near a venue, a neighborhood, an airport route or a landmark. The local work is to name those places on the pages where they matter, in the listing's description and in the reviews the property asks for. That is the same local search work I do for other local services, adapted to a property that serves guests from elsewhere.
I do not guess at what guests search. I read the search terms the site already gets, the questions guests ask before they book, and the places the property's own team names when they describe the hotel.
Local SEO for hotels depends on the walk, the drive and the event calendar. A guest searching near a venue wants the distance in minutes, the shuttle or parking notes and the nearest dining. The local pages name those facts for each area the hotel serves.
Neighborhoods, landmarks and venues
- Step 01
Local search for service businesses
The same place-based work I do for local businesses, applied to a property's neighborhood and nearby venues.
- Step 02
Search optimization for Las Vegas
The core search service for Las Vegas businesses, with the reporting structure a property needs.
Where Guests Search for Hotel SEO
Where guests search from
Many hotel searches happen on a phone, in a car, or in the lobby of a different hotel. A guest who searches for a hotel near a convention center or a stadium often has a date and a budget already in mind. The site has to answer the question in the first screen: where the hotel is, what the room costs to book, and whether the dates are open.
Guests find hotels on maps, booking sites, search engines and social posts from past guests. Each source needs accurate room and location data. The plan checks the large listings each quarter so a guest never sees a closed amenity or an old address.
| Guest question | Where the page answers it | What to check |
|---|---|---|
| Is there parking? | Parking notes on the property page | Matches the current parking policy |
| How far is the venue? | Walk and drive times from the venue | Times checked on a weekday and a weekend |
| What is the cancellation rule? | Booking rules beside the room type | Matches the booking engine text |
| Is the pool open? | Pool hours and seasonal closures | Hours updated before each season |
| What rooms are available? | Room types with photos and views | Photos labeled with the room and view |
Hotel SEO Pricing
How I price the work
I do not publish a rate card, because a property with three rooms and a property with a convention block need different scopes. You get the scope and the price in writing, after I have read the property's current search presence. The price covers the audit, the pages, the listing edits, the tracking setup and the first reports, and it does not cover ad spend or your booking engine's fees.
Hotel SEO Tracking
How I show what it did
A report that counts visits does not show what the search work did. The report I send lists each page that drew a booking request, each call from the property's tracked number, and each listing change with its date. If the booking engine cannot pass the source of a booking, the report says so, and those bookings are marked as untraced rather than counted for the search work.
I also list the changes that did not help. A page that drew no requests after a full month gets a plain note and a next step.
Hotel SEO tracking connects search visits to bookings. The report shows which pages drew direct bookings, which listings sent calls and which terms brought guests who stayed longer. Each figure has a source, so the next change is based on a booking rather than a rank.
Guest Reviews for Hotel SEO
Guest reviews as search signals
Guest reviews are part of how the Google listing gets read, and they are part of how a guest decides. The work is to make asking easy: a short message after checkout, a reply to every review, and a steady flow of recent reviews rather than a burst once a year. I do not write fake reviews, and I do not ask for reviews in a way that filters out the unhappy guests.
Guest reviews are quoted in full from the hotel's own listings, with the platform named. A low review stays in place with its date, and any reply describes what the hotel did to make the stay right, if that is accurate.
Hotel SEO Questions
Questions hotel owners ask
Hotel SEO Questions Before You Call
More questions before you hire me
Hotel Industry Knowledge
Where I have hotel experience
I want to be exact here. The closest work I have is the Desert Inn Oasis brand for a Las Vegas event venue. I redrew its logo lockup as clean vector letterforms, and its new site is in build now. That is brand work for an event venue, not hotel search work, and I do not claim a hotel search client on this page.
Where I have no hotel client case, I say so, and I rely on the process and the reporting you can check.
Hotel industry knowledge matters because a general manager and a sales lead think about occupancy, group blocks and the mix of leisure and business guests. The pages reflect that mix, so a group planner finds the meeting space and a leisure guest finds the pool and the room types.
Hotel SEO Near Me
Where I meet hotel owners
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Proof, not promises
Case studies I can show you
Owning Page One Las Vegas: A Self-Learning Local SEO System
Local SEO in Las Vegas done as a self-learning system: many small automated hammers that fix onsite drift, build citations, and earn AI-search citations. Built and run on my own site first.
Read the case studyA Quality-Management System for a Regulated Stem-Cell Clinic, Firewalled From the Parent Brand
How I built a regulated-clinic management system for GIOStar: a quality-management spine plus EHR integration, with patient data firewalled from the marketing CRM.
Read the case studyAn AI Front Desk That Answers in Two Languages
A bilingual AI receptionist in Las Vegas that answers the phone and the chat in English and Spanish, books the job, and never leaves a lead on hold. Per-client isolated.
Read the case studyIndustries I Build For
The other trades I serve
Hire a Hotel SEO Partner
Send me the property site
Send me the hotel's web address and the Google listing link, and I will reply with a written read of what to keep, change and test first, whether or not you hire me.