Google Ads Las Vegas
Every click has a line
Google Ads Las Vegas accounts should show which search made the call, not just how many clicks came in. I build and run the account myself, track calls and forms to each campaign, and send a search term report you can read.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
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Google Ads Management
What the account work covers
Google Ads management means building the campaigns, choosing the keywords, writing the ads, setting the budget and tracking the results, then changing all of it on a schedule. The work is mostly in the decisions: which searches are worth paying for, which ones are wasting the budget, and what the landing page says when the click arrives.
My part is the whole account. I build the structure, set the conversion tracking, review the search terms, add the negative terms and send a readout you can check against your own phone log.
Google Ads Company Las Vegas
Who runs the account
I am Justin Harris. I have built websites and run digital marketing for Las Vegas businesses for fourteen years, and I do the Google Ads work myself. There is no account manager in the middle and no junior team making the changes. You talk to the person making the bids, and the same person writes the readout.
The account itself is opened in the business's name, and the business keeps the access. I work inside it with permission you can withdraw.
Best Google Ads Las Vegas
What a sound account looks like
A sound account is one a new person could read in an hour and understand. These are the parts I check first, on every account, before I change a bid.
- Campaigns split by service, so each one has its own budget and its own readout
- Conversion tracking on calls, forms and bookings, tested before spend
- A search term review every week, with the wasted searches added as negatives
- Ads that name the service, the area and one next step
- A budget rule written down, so changes have a reason on record
What Google Ads Management Costs
What moves the cost
My management work is a fixed price for a written scope, and it is separate from the ad budget. The ad budget is paid to Google and shown as its own line. I do not publish a number, because the total moves with the number of campaigns, the size of the search market and how many calls and forms the readout must separate.
- How many campaigns and service areas the account covers
- How many conversion actions must be tracked and tested
- How many landing pages the ads send visitors to
- How often the search terms and bids are reviewed
- How much the readout must break down by campaign and call source
Google Ads Account Ownership
The account stays with the business
An account can be built in a manager's login and then handed over, or it can be opened in the business's name from the start. I open it in the business's name. If the work ends, the account, the history and the conversion settings stay where the business can reach them.
That matters because the history is the asset. Two years of search terms show which words bring calls and which never do, and an owner should not lose that record to a contract change.
Conversion Tracking for Google Ads
Counting calls, forms and bookings
Google Ads can only optimize toward what it can count. Each call, form and booking is set up as a conversion before the first click is paid for. A call from an ad uses a tracking number, a form uses a confirmation page, and a booking uses the booking system's own event, so the search that produced it is on record.
Search Term Report Sample
What the search term report shows
The search term report lists the exact words people typed before they clicked an ad. It is the most useful page in the account, and it is the one most agencies never show. Each row carries the search, the campaign, the clicks, the calls or forms and the action taken.
- The exact search term typed before the click
- The campaign and ad group that matched it
- Clicks, calls and forms produced by that term
- Whether the term was kept, added as a negative or moved to a better group
- A one-line reason for each decision
Where Google Ads Money Goes Wasted
The clicks nobody can explain
The usual problem is an account that spends every month, reports more clicks every month, and cannot say which search made the phone ring. The clicks come from broad matches, from searches for jobs or free help, and from placements that never call. The owner pays for each one and gets a summary that does not answer the question.
That is the gap I start with. The first week of work is the search term report and the call tracking, because nothing else can be judged until those two exist.
Google Ads Near Me
Local help without a local office
Owners searching for help near them usually want someone who knows the Valley and can meet in person. I work from Las Vegas and meet clients across the Valley, and I run the account remotely when a meeting is not needed. The readout does not change with the distance, and visits are booked on the same calendar as the rest of the work.
Google Ads Campaign Structure
How the campaigns are split
Campaigns are split by what the buyer is trying to do. A search for emergency service and a search for a yearly checkup are different buyers, with different urgency and different value, so they sit in different campaigns with their own budgets. Each campaign then holds ad groups of closely related searches, and each ad group points to the page that answers that group.
The split matters for the readout. When a campaign has its own budget and its own tracking, the owner can see what that one service earned, and the decision to raise or cut it is made on its own numbers rather than an average across the account.
Negative Keywords for Google Ads
Words that stop the waste
A negative keyword tells Google not to show an ad for a search that will never become a customer. Job seekers, students researching for a class, people looking for free help and people looking for a competitor's name are the usual examples. Each one that appears in the search term report is reviewed and added to the negative list with a reason.
Negatives are kept at the account level and the campaign level, so a word that wastes money in one campaign does not leak into another. The list is reviewed every week, because the searches change with the season and with the ads that run.
Ad Copy for Google Ads Las Vegas
Ads that name the next step
A search ad names the service, the area and one next step, such as a call, a booking or a form. The headline should match the search so the person clicking knows they are in the right place.
Each ad group carries two or three ads so the better one can be found by testing, and the weaker one is retired once the numbers show it. Ad extensions carry the phone number, the location and the booking link, so the next step is one tap away.
Google Ads Work I Have Built
Builds you can open and check
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
I built and run giostarwellness.com for a regenerative medicine and wellness clinic in Henderson: every service page, online booking, financing and a blog. A website lead is tracked end to end, from the form to a booked consult to an active patient, with no manual steps. I also built its live brand hub, so every page, post and print piece pulls the same colours, type and rules.
See the live sitePortfolio Examples
More of the work
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Reviews From Las Vegas Clients
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Google Ads Services
What I do on an account
Account audit
A written read of the structure, tracking and search terms, with the wasted spend named in dollars and in searches.
Structure build
Campaigns and ad groups organized by service and by area, each with a budget and a readout.
Conversion tracking
Calls, forms and bookings counted and tested before the budget is raised.
Weekly adjustment
Bids, negatives and ad copy changed on a set schedule, with each change logged.
Monthly readout
Results by campaign and call source, with the losing searches named as plainly as the winners.
How a Google Ads Account Runs
Track first, then spend
- Step 01
Audit the account
The search terms, tracking and budget are read first, and the findings are written down before any change.
- Step 02
Set the tracking
Every conversion is tested with a real call, form or booking before the budget goes up.
- Step 03
Run a small test
Campaigns start on a limited budget, long enough to show a pattern in the search terms.
- Step 04
Scale or stop
Campaigns that bring calls get more budget, and the ones that waste it stop on the rule in the plan.
Local Service Ads vs Search Ads
Two ways to buy calls on Google
| Search ads | Local Service Ads | Me | |
|---|---|---|---|
| What you pay for | Clicks on keywords you choose | Leads from a verified listing | A plan that tests both |
| Who controls the keywords | You and the account | Google, with limited control | The business, with the test written down |
| What you can count | Calls, forms and bookings per search | Leads and call records from Google | Each source counted on its own |
| Best for | Businesses with clear service searches | Licensed trades that take local calls | Whichever source earns the inquiry |
Google Ads Las Vegas Questions
Questions owners ask before a campaign
Google Ads Across the Valley
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Google Ads Beside Other Services
The work that sits next to a campaign
Proof, not promises
Case studies I can show you
The AI Marketing System I Run My Own Business On
A done-for-you AI marketing system in Las Vegas: a multi-agent workforce that runs your web, ads, follow-up, content, and reporting. You approve, it executes.
Read the case studyNurseForward: A Full Agency's Output on One Approval Chain
A full paid-acquisition funnel on one approval chain: landing page, ad strategy, creative, and graphics. NurseForward's top ad hit a 7.56% CTR at $0.31 CPC.
Read the case studyThe Content Waterfall: A 13-Step Approval Chain Where High-Confidence Content Auto-Publishes
An AI content system that runs a 13-step approval chain: high-confidence pieces auto-publish, the rest route to one human gate. The same engine I run on my own brand.
Read the case studyRelated services
The rest of the range
Get an Account Audit
A search term read before spend
Send me the account, or tell me what you spend and which calls you cannot trace, and I will reply with a written read of the wasted spend and the tracking gaps. The read is free.