Performance Max Campaigns
Automated Ads You Can Read
Performance Max campaigns run one budget across Google's channels, and I set them up so the spend stays readable. You get asset groups you can name, exclusions you can check and search terms you can review.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
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What Performance Max Is
One campaign across Google's channels
Performance Max is a campaign type that serves ads across Google Search, YouTube, Display, Discover, Gmail and Maps from a single budget and a single goal. You give it creative assets, a list of conversions to chase and, optionally, a list of audience signals. Google decides where and when each ad runs.
That reach is the reason owners like it. It is also the reason a Performance Max account can become hard to read if nobody sets it up with care.
Why Performance Max Feels Like a Black Box
Where the reporting goes quiet
Most owners who call me have a Performance Max campaign that spends every month and reports a single line of conversions. They cannot see which channel took the money, which search terms brought the calls, or whether the same customer was counted twice.
The fix is not to switch the campaign off. It is to set the conversion goals, the exclusions and the asset groups so the reporting says something a person can act on.
Asset Groups I Build
Themes you can name and check
An asset group is one theme inside the campaign: a service, a neighborhood or an offer, with its own headlines, images and video. I build a small number of asset groups with names that match how you sell, so the report reads like your business and not like a list of ad IDs.
Each group gets its own final URL, so a visit lands on the page that matches the ad. If a page is missing, I say so before the campaign goes live.
Audience Signals
Hints that guide the first weeks
An audience signal tells Performance Max who to start with: past customers, website visitors or people who searched for your services. It is a starting hint, not a fence. Google can still show the ads to people outside the list.
I use customer lists only where you have the right to use them, and I say which list each signal came from, so the report can be checked against it later.
Exclusions and Brand Terms
Stopping spend on the wrong traffic
Exclusions decide where the campaign must not run. I add negative keywords, placement exclusions and brand exclusions when they are needed, and I review them each week. Without them a Performance Max campaign can pay for clicks from people who were never going to hire you.
Brand terms are a common gap. If people already search for your business by name, I decide whether the campaign should bid on those searches, because the answer changes what the report claims.
Search Term Insight
What people typed before the click
The search terms report shows the words people typed before they clicked. It is the most useful page in a Performance Max account, and it is the page most owners never see. I download it, sort it by cost and by conversion, and send you the terms that should be added as exclusions.
This is also where a wrong service or a wrong city shows up first. A short review each week keeps the spend pointed at the work you actually take.
Conversion Goals I Set First
Define the win before the budget
A Performance Max campaign learns from the conversions you give it. A form fill, a tap to call and a booked appointment are different events, and counting all of them as the same win misleads the bidding. I set a primary conversion and mark the rest as secondary before the campaign spends.
If call tracking or form tracking is not set up on your site, I fix that first. Without it the campaign has nothing honest to learn from.
When Performance Max Fits
A business that has a clear conversion
A clear conversion
A booked call, a quote form or a purchase that you can count. Without one, the campaign has nothing to optimize toward.
Creative you already own
Photos, video and headlines that fit the services you sell. Performance Max needs material to test, and thin material makes thin ads.
Enough volume to learn
Enough conversions for the campaign to learn from. Low volume usually means a narrower search campaign works better.
When It Does Not
Cases where I would not use it
If you need to know exactly which keyword produced each call, a standard search campaign gives you that view and Performance Max does not. If the only goal is brand awareness, a video or display plan is a better tool. I say so in writing before a budget goes into the account.
I would also hold off if the website is slow or the forms do not deliver. An automated campaign sends more people to a broken page, and it does it faster.
Performance Max Agency Work
One person in the account
I have built websites and run digital marketing for Las Vegas businesses for fourteen years, and I still do the account work myself. The person who sets the goals is the person who reads the search terms each week.
The account is created in your name, the login is yours and you can keep it if you part ways with me. You never depend on me to see your own numbers.
Performance Max Reporting
What the monthly read covers
| Item | What you see | What I do with it |
|---|---|---|
| Conversions | Primary and secondary goals, separated | Set goals before spend, then check each week |
| Search terms | Words that triggered the ads | Add exclusions for wrong services and areas |
| Asset groups | Performance by theme | Rebuild weak themes and keep the strong ones |
| Placements | Where the ads ran across channels | Exclude channels that bring no calls |
| Landing pages | Which page each visit reached | Fix or redirect pages that lose the visit |
Performance Max Questions
Questions owners ask before they start
Performance Max Setup Questions
Questions about the first month
Other Paid Channels
Where I send paid traffic next
Performance Max Portfolio
Work I built, live where you can check it
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
I designed and built webvegas.io, a Las Vegas web design and SEO brand: the site, a four-step booking form that hands each lead a free design walkthrough, and the brand behind it.
See the live sitePortfolio Examples
More of the work
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Performance Max Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Performance Max Service Areas
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Proof, not promises
Case studies I can show you
The AI Marketing System I Run My Own Business On
A done-for-you AI marketing system in Las Vegas: a multi-agent workforce that runs your web, ads, follow-up, content, and reporting. You approve, it executes.
Read the case studyNurseForward: A Full Agency's Output on One Approval Chain
A full paid-acquisition funnel on one approval chain: landing page, ad strategy, creative, and graphics. NurseForward's top ad hit a 7.56% CTR at $0.31 CPC.
Read the case studyThe Content Waterfall: A 13-Step Approval Chain Where High-Confidence Content Auto-Publishes
An AI content system that runs a 13-step approval chain: high-confidence pieces auto-publish, the rest route to one human gate. The same engine I run on my own brand.
Read the case studyPaid Media Las Vegas
Every platform I run
A Campaign Review Before Spend
A free read of the account
Send me your Google Ads account access or a short description of the campaign you are considering. I will read the goals, the audience signals and the search terms, and reply with what I would change first.