Lead Generation Agency
Leads scored before they are sold
A lead generation agency should be judged on qualified leads, not on the count. I build the offer, the pages and the tracking, score every lead against a written definition and report which sources produced the ones that qualified.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
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Lead Generation Services
What the lead work covers
Lead generation is the work of getting strangers to raise their hand for a service. That means an offer worth answering, a page that makes the answer easy, ads or listings that send the right people to the page, and a form or call that records who they are and what they want.
Most lead programs fail on the middle parts. The ads bring clicks, the form takes details, and nobody has written down what a usable lead looks like. My part is those middle parts, with the definition written first and the tracking tested before the spend.
Pay Per Lead Generation Companies
What pay per lead means
Pay per lead is a model where the business pays for each lead it receives. It sounds simple, and it is only as fair as the definition of a lead. A name and a phone number is a lead to one seller and a usable prospect to another. The price per lead means little until the terms say what counts.
I work on a fixed price for the planning and the tracking, with media paid to the platforms in the business's own accounts. Any per-lead terms are written into the scope with the definition attached, so the number and the lead mean the same thing.
Lead Generation for Contractors
Estimates, crews and emergency calls
A contractor's lead is usually a call or a form for an estimate, sometimes an emergency. Those leads differ in value, and the program should treat them differently. An emergency call from a paid search is worth a same-day callback. A request for a quote next spring is worth a scheduled follow-up.
- Service type and the job size, stated on the form
- Zip code or drive area inside the crews' service range
- Timing: emergency, this month, or planning ahead
- Whether the homeowner or a property manager is asking
- Best phone number and time to reach them
Best B2B Lead Generation Companies
Lead generation for business buyers
A business buyer takes longer to decide and has a role that the form should capture. The program names the job title, the company size and the problem the buyer is trying to solve, and the qualified lead is the one where those fields match the offer. Long sales cycles need a follow-up path that the CRM can run without a person chasing every row.
Lead Quality Scorecard
What counts as a qualified lead
Every lead is scored on a written scorecard before it is passed to the business. The scorecard is agreed at the start and changed only in writing. A lead that scores below the line is marked as not qualified, with the reason, and it is not counted as sold.
- A real contact method that works, checked by a test call or message
- A service the business actually offers, in its service area
- A stated timeline or budget range that fits the offer
- A person who is the decision maker or can reach one
- No duplicate of a lead already in the system
Refund Rules for Disputed Leads
How a bad lead is handled
A disputed lead is one the business believes does not meet the scorecard. The scope says how a dispute is raised, how long the business has to raise it and what happens to the lead and the cost. Both sides see the same evidence, which is the form entry, the call record and the scorecard line.
A dispute that is upheld is credited under the rule in the scope. A dispute that is not upheld is explained in writing. The rule is the part of the program owners ask about most, and it should be read before the first lead arrives.
Lead Data Ownership
The list stays with the business
Leads belong to the business that paid for them. The form entries, the call records and the scorecard notes are exported to the business's own CRM or spreadsheet, and the business keeps them if the work ends. A lead program that locks the list inside its own tool is not a program the business owns.
The export runs on a schedule the scope sets, usually weekly, so the business always holds a current copy of every record, including the closed ones and the reasons they were closed. A copy of the scorecard itself is exported with them, so the definition behind every score stays on file.
Channels That Feed a Lead Program
Four sources for the funnel
Search ads
People searching for the service, on a campaign with its own budget and its own tracking number.
Local listings
Profiles that bring calls and direction requests from people already nearby and ready to act.
Paid social
Offers shown to a defined audience, tested in small runs and stopped when the scorecard says so.
Landing pages
One page per offer, built to match the ad that sent the visitor and tracked from the first visit.
Lead Generation Work I Have Built
Builds you can open and check
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
I built and run giostarwellness.com for a regenerative medicine and wellness clinic in Henderson: every service page, online booking, financing and a blog. A website lead is tracked end to end, from the form to a booked consult to an active patient, with no manual steps. I also built its live brand hub, so every page, post and print piece pulls the same colours, type and rules.
See the live sitePortfolio Examples
More of the work
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Lead Generation Agency Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Lead Sources Compared
Which source earns the lead
Each source brings a different kind of lead. Search brings people with a stated need who are often ready to book. Listings bring people nearby who want directions or a call. Paid social brings people who did not ask for the service yet, so the offer has to do more of the work. A program that mixes all three can only learn from them if each one is tracked separately.
The scorecard is applied the same way to every source. Then the readout shows how many qualified leads each source sent and what each one cost in media, so the budget moves toward the sources that earn it.
Lead Follow-Up Sequence
What happens when nobody answers
Not every lead picks up on the first call. A follow-up sequence sets how many attempts are made, over what period, and by which channel. The sequence is short and polite, with a text or email in between calls, and each attempt is logged against the lead record so the business can see the whole path.
A lead that does not respond after the set attempts is closed with a reason, not left open. Closed leads feed the readout too, because they show which sources send people who never answer, and that is information the scorecard needs. The sequence is written into the scope with the business's own wording, so the messages sound like the business and not like a template.
One Lead, One Record
Duplicates caught before sale
The same person often fills in a form, calls and then clicks an ad again. Without a rule, that becomes three leads and three sales calls. The program matches leads on phone number and email, merges the duplicates, and keeps the first source as the credited one so the readout does not count the same person twice.
Monthly Lead Readout
What the readout shows each month
The monthly readout opens with the total leads, the qualified leads and the sales that came from them. Each source then gets a line with its media cost, its leads, its qualified leads and the share of leads that were disputed. The last section names the source to stop, the source to test and the scorecard change planned for the next month.
The readout is written so the business can check each number against its own CRM. If a number cannot be checked, the readout says so.
Lead Generation Agency Services
What I do on a lead program
- Step 01
Offer and page
The offer, the landing page and the form written around the scorecard before any ad runs.
- Step 02
Ad setup and tracking
Campaigns, tracking numbers and conversions built and tested with real submissions.
- Step 03
Lead qualification
Each lead scored on the agreed scorecard, with the reason written beside the score.
- Step 04
Speed to lead setup
A response path set so a qualified lead reaches a person quickly, with the time of each response logged.
- Step 05
Dispute handling
Disputed leads reviewed under the written rule, with both sides shown the same evidence.
- Step 06
Monthly readout
Leads, qualified leads and sales by source, with the sources that sent junk named plainly.
How a Lead Program Runs
Definition first, then spend
- Step 01
Write the scorecard
The qualified lead is defined in writing with the business, and the definition is signed off before the build.
- Step 02
Build the path
The offer, page, form and tracking are tested with real submissions before any money is spent.
- Step 03
Run a small test
A limited budget runs the first sources long enough to show which ones send qualified leads.
- Step 04
Scale or stop
Sources that send qualified leads get more budget, and the ones that send junk stop on the rule in the scope.
Speed to Lead
The first response decides the lead
A person who asks for a quote is usually comparing three or four businesses. The first one to respond, in a way that answers the question, tends to win the job. A lead program is only as good as the response behind it, so the scope includes who answers, how fast, and what happens when nobody picks up.
I log each response time against the lead, so the business can see where the delay was. A slow response is a staffing problem, not a marketing one, and the readout says so.
Qualifying Leads Before Handoff
Questions asked before a sale
Before a lead is passed on, a short set of questions is asked. The answers are written into the lead record, so the person who calls next knows what was said. The questions depend on the offer, and the scope lists them before the program starts.
- Confirm the service and the area
- Confirm the timing and the budget range
- Confirm the contact method and best time to call
- Record the source, so the readout credits it correctly
What Lead Generation Costs
What moves the price
I quote the planning, build and tracking as a fixed price for a written scope. Media is paid to the platforms in the business's accounts and shown as its own line. I do not publish a number, because the offer, the number of sources and the scorecard all change the total.
- How many offers and landing pages the program needs
- How many sources and campaigns run in the first test
- How complex the scorecard and the dispute rule are
- How many leads a month the readout must separate by source
Lead Generation Agency Questions
Questions owners ask before a program
Lead Generation Across the Valley
Every part of the Valley, by ZIP code
Las Vegas
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Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Lead Generation Beside Other Services
The work that sits next to a program
Proof, not promises
Case studies I can show you
The AI Marketing System I Run My Own Business On
A done-for-you AI marketing system in Las Vegas: a multi-agent workforce that runs your web, ads, follow-up, content, and reporting. You approve, it executes.
Read the case studyNurseForward: A Full Agency's Output on One Approval Chain
A full paid-acquisition funnel on one approval chain: landing page, ad strategy, creative, and graphics. NurseForward's top ad hit a 7.56% CTR at $0.31 CPC.
Read the case studyThe Content Waterfall: A 13-Step Approval Chain Where High-Confidence Content Auto-Publishes
An AI content system that runs a 13-step approval chain: high-confidence pieces auto-publish, the rest route to one human gate. The same engine I run on my own brand.
Read the case studyRelated services
The rest of the range
Scope a Lead Program
A scorecard agreed before spend
Send me the offer, the service area and the way a lead reaches your team today. I will reply with a written read of the scorecard I would propose, the sources I would test first and the dispute rule I would put in the scope.