Hotel Advertising
Hotel ads traced to bookings
Hotel advertising earns its budget when each click can be followed to a direct booking request. I set up the tracking first, cap the spend in writing, and show you which campaign brought in each request.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses

Trusted By
















Hotel Advertising Portfolio
Work I built, live where you can check it

Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
For a Las Vegas event venue I redrew the Desert Inn Oasis lockup as clean vector letterforms and planned the new website from 735 competitor pages. The new site is in build now.
Portfolio Examples
More of the work

Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
See the live site

Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site

Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build

Social content system
Quotible: a testimonial-led social series
Content system
Hotel Advertising Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Hotel Advertising Services
Who books a hotel after an ad
A guest who sees a hotel ad is usually choosing among three or four properties for the same dates. Some already know the hotel's name and are checking the rate. Others searched for a place near an event and saw the hotel's ad first. Some saw a platform ad that named the hotel. Each group needs a different ad, and each ad needs to land on the page that answers its question.

Hotel Advertising Company
One person who runs the account
The person who sets up the campaigns is the person who reads the calls and the booking requests. There is no account manager who passes the account to a junior, and no handoff between a strategist and the person who buys the ads.
I have worked in Las Vegas digital marketing for fourteen years and I do the work myself. You own the domain, the hosting and every login from day one.

Hotel Advertising Cost
What moves the ad budget
I quote a fixed price for a written scope after I have seen the property's current site and its booking path. The ad budget is a separate line, which you set and cap, and it does not move without a written change.

- How many campaigns the property runs: property name, event dates, retargeting, or all three
- How many event calendars the property tracks each season
- Whether the booking engine can pass the source of each booking to the report
- Whether ads point at a page I build or at the property's current site
- How many properties share one account and one budget
Hotel Advertising Examples
Three campaigns I would set up first
These are the campaigns I would start with for most hotels. Each has a named audience, a named page and a tracked booking route, so each result can be checked.
Property name search ads
Ads that show when someone searches the hotel's own name. The person is already looking for the property, and the ad sends them to the rate page.
Event date campaigns
Ads timed to conventions, concerts and sports weekends, with a page for each event that names the dates and the nearest room types.
Retargeting for room viewers
Ads for people who viewed a room page but did not start a booking. The ad shows the room they looked at, with a link back to the booking step.
Hotel Advertising Services Grid
What I run for hotel owners
Hotel advertising sits beside the search and website work. Each card opens the page for the service it covers.
- Step 01
Google search ads
Property name and event search ads, with call tracking and a booking route on each one.
- Step 02
Facebook and Instagram ads
Audience ads with a photo and an offer for each property page, reviewed before launch.
- Step 03
Hotel search work
The property's own pages and listing, so the ads and the search results send guests to the same place.
- Step 04
Hotel website design
Room, event and group pages with a tested booking handoff for ads to land on.
- Step 05
Hospitality industry page
The full hospitality plan: search, website, ads and reviews in one written scope.
Platform Ads Versus Your Own Ads
Where the budget should go
| Property name search | Social and display ads | Travel site ads | |
|---|---|---|---|
| Who sees it | Guests already searching for the property | Guests who fit an audience, often before they plan a trip | Guests already on the travel site |
| Route to booking | The property's own booking path | Its own landing page or the booking path | The travel site, with its commission |
| Trace to a booking | Yes, with call tracking and booking source | Yes, if the booking engine passes the source | Only what the travel site reports |
| Budget control | Daily cap and a monthly limit | Daily cap and audience limits | Set by the platform's bidding |
Hotel Advertising Strategy
The plan before the first ad
Before any ad runs, I write a one page plan: which campaigns run, which event dates they follow, what counts as a booking request, and what the budget does in a slow month. The plan is what the monthly report gets checked against.

Hotel Advertising Event Calendar
Timing ads to the calendar
Las Vegas hotel demand moves with the events on the calendar, and the ads should move with them. I set the event dates in the plan before the season starts, raise the cap for the weeks that matter, and lower it when the calendar is quiet. A campaign that runs at one steady pace through a convention week and a slow week will miss the first and waste the second.

Hotel Advertising Tracking
How I show what booked
The report lists each campaign, its calls and its booking requests, and the date each change was made. If the booking engine cannot pass the source of a booking, those bookings are marked as untraced rather than counted for an ad. A campaign with no requests after a full month gets a plain note and a next step.

Hotel Advertising Rules
Rules the ads work inside
Google and Meta have their own policies for ads about travel, lodging and some audiences, and those policies change. I write copy inside them, avoid targeting that the platforms restrict, and tell you when a campaign needs a review before it runs. Whether a claim in an ad is accurate about the property is for the owner and its counsel to confirm. My part is the marketing: what the ad says, where it sends people and what the tracking shows.

Hotel Advertising Questions
Questions hotel owners ask
Hotel Advertising Questions Nearby
Questions before you hire me
Hotel Advertising Near Me
Where I meet hotel owners
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Proof, not promises
Case studies I can show you
Owning Page One Las Vegas: A Self-Learning Local SEO System
Local SEO in Las Vegas done as a self-learning system: many small automated hammers that fix onsite drift, build citations, and earn AI-search citations. Built and run on my own site first.
Read the case studyA Quality-Management System for a Regulated Stem-Cell Clinic, Firewalled From the Parent Brand
How I built a regulated-clinic management system for GIOStar: a quality-management spine plus EHR integration, with patient data firewalled from the marketing CRM.
Read the case studyAn AI Front Desk That Answers in Two Languages
A bilingual AI receptionist in Las Vegas that answers the phone and the chat in English and Spanish, books the job, and never leaves a lead on hold. Per-client isolated.
Read the case studyIndustries I Build For
The other trades I serve
Hire a Hotel Advertising Expert
Send me current ads
Send me the ads and booking reports you have now, and I will reply with what to keep, pause and test first, whether or not you hire me.
