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Public Relations Firm Las Vegas

Press You Can Trace

Public relations firm in Las Vegas that starts with one story worth telling and a list of the right editors, then reports what each mention did. I plan the outreach, write the pitch and track every link back to the page it sent a reader to.

★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses

Public Relations Firm Las Vegas: GIOSTAR homepage on a phone, a website I designed and built for a Henderson clinic

Trusted By

UFC
Caesars
Churchill Downs
Neighborly
Supercuts
City of Las Vegas
SDMI
Switch
Silverton
Panda Express
TAO
Ellie Mental Health
Dollar Loan Center
.Vegas Domains
HFC
Lithion Battery

Public Relations Services

Why press goes unread

Most press coverage a business receives is seen by no one who buys. A release goes out to a wire, a list of outlets picks it up, and the owner gets a folder of links with no way to say whether a single customer read one of them. The coverage looks like progress and changes nothing in the sales pipeline.

The gap is in the pitch and the target. A story sent to an editor who never covers the category gets ignored, and a mention that lands on a page with no next step sends the reader away. Both problems can be planned out before the first email is sent.

WebVegas homepage, a website I built

Media Relations Las Vegas

What I run

Public relations work comes in a few parts, and each part has its own deliverable. Each card below is a piece of the plan, with the owner's sign-off set before the outreach begins.

Story development

Finding the one story in the business that an editor would print, written as a short angle with the facts behind it.

Press list building

A list of the reporters and outlets that cover the category, checked for recent work so the pitch is not sent to the wrong desk.

Pitch and press release

A short pitch and, when it helps, a release written to a standard format that editors can use without rewriting.

Coverage tracking

Every mention logged with the outlet, the date, the link and the page it sends readers to.

Reputation monitoring

Watching for mentions and reviews that need an answer, with a draft reply for the owner to approve.

Monthly coverage report

A plain report of what was pitched, what ran and what the tracked pages did, with the raw log attached.

Who Public Relations Is For

Owners with a story to tell

Public relations fits a business with a real event or change to announce: a new location, a new service line, an award, a launch or a leadership hire. It also fits a founder whose name is the brand and who wants the press to support the sales team rather than sit beside it.

It is a poor fit for a business with no news and no product to explain. Press cannot invent a story, and a pitch with nothing in it wastes the editor's time and yours, so I will say so before any list is built.

An owner at work in a modern office

Las Vegas Public Relations Portfolio

Work I built, live where you can check it

None of the five builds below is a press campaign, and I will not claim coverage I did not earn. The builds show what a press mention lands on: a live site with tracked pages, a brand that reads the same everywhere, and a clear next step. Each card says whether the work is live or in build.
GIOSTAR services page at giostarwellness.com, a website I built for a Henderson clinic

Website build · Henderson

GIOSTAR: the clinic website, booking and lead tracking

I built and run giostarwellness.com for a regenerative medicine and wellness clinic in Henderson: every service page, online booking, financing and a blog. A website lead is tracked end to end, from the form to a booked consult to an active patient, with no manual steps. I also built its live brand hub, so every page, post and print piece pulls the same colours, type and rules.

See the live site

Portfolio Examples

More of the work

The rest of the range, with what each one was and a link wherever the work is live.
WebVegas homepage at webvegas.io with its four-step booking form

Website build · Las Vegas

WebVegas: a Las Vegas web design brand and its booking funnel

See the live site

Desert Inn Oasis logo lockup with a palm and serif lettering

Brand mark · Event venue

Desert Inn Oasis: the refined mark and the plan for the new site

Site in build

Mili Pharma horizontal logo lockup with the butterfly mark

Brand identity · Pharma

Mili Pharma: the butterfly mark and the lockups

Site in build

Three Quotible social posts built from customer testimonials

Social content system

Quotible: a testimonial-led social series

Content system

Public Relations Process

How a campaign runs

  1. Step 01

    Find the story

    The owner and I start with what changed in the business and who should care, and the owner approves the one angle before any outreach.

  2. Step 02

    Build the list

    Outlets and reporters checked against recent coverage in the category, with the reason for each name written beside it.

  3. Step 03

    Pitch in small batches

    Pitches sent in batches so each reply can be read and answered, and a follow-up is sent only where the reporter has not declined.

  4. Step 04

    Track each mention

    Each link logged the day it runs, with the tracked page it sends a reader to, so the effect can be seen.

  5. Step 05

    Report and adjust

    A monthly report, then a decision on which angle to push next, based on the pages the readers actually visited.

Public Relations Reviews Las Vegas

What clients wrote on Google

Every written review on my Google Business Profile, word for word, including the one that gave four stars. The reviews cover websites, branding and AI work rather than press, so read them for how I run a project. Also rated five stars by Cyndee M., Angela M., Dan H.. Read them on Google
  • ★★★★★
    After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.

    Kristen S. · Google

  • ★★★★★
    Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.

    Devin R. · Google

  • ★★★★★
    Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!

    Desi W. · Google

  • ★★★★
    Justin Harris was very helpful in resolving some issues we had with our Webflow website.

    Kristy F. · Google

  • ★★★★★
    I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!

    Jenevine Y. · Google

  • ★★★★★
    Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.

    BC G. · Google

  • ★★★★★
    I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.

    Ana J. · Google

  • ★★★★★
    Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!

    Yaneliz M. · Google

  • ★★★★★
    Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!

    k C. · Google

  • ★★★★★
    From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.

    Afaryn F. · Google

  • ★★★★★
    I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.

    Mickey S. · Google

  • ★★★★★
    After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.

    Vincent M. · Google

  • ★★★★★
    Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.

    Chris M. · Google

  • ★★★★★
    Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.

    David S. · Google

  • ★★★★★
    Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍

    Gregory J. · Google

  • ★★★★★
    Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …

    cindy D. · Google

  • ★★★★★
    Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience

    Katelyn H. · Google

  • ★★★★★
    Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.

    Justin E. · Google

Public Relations Cost Las Vegas

What moves the cost

I quote a fixed price for a written scope after the story is agreed, so the number you agree to is the number you pay. A single announcement to a short list and a quarterly program across several categories are different jobs, and a price list would be wrong for both.

GIOSTAR brand hub, a system I built
  • How many stories the plan covers and how many announcements are in the year
  • Size and reach of the target list, and how much checking each name needs
  • Whether a written release is needed for each announcement
  • Whether coverage is tracked with a report or only logged
  • Length of the program, from a single announcement to a multi-month plan

Press Release Writing

How a release gets written

A release is a news item, written in the third person so an editor can lift it straight into a story. It leads with the news, names the people and the place, and gives one quote from the owner in plain words. It ends with a short company note and a contact.

I do not write a release that reads like an advertisement. Editors skip promotional copy, so the release states the facts and leaves the sales language out. A release that an editor can run without a rewrite is the aim.

A business owner reviewing work on a phone

Media Coverage Tracking

What the report shows

A coverage count alone says very little. The report records each mention with its outlet, its date, its link and whether the link points to a page on the business's own site. Where the link leads, the visit is tracked with a tagged URL, so the next report can say how many readers arrived and what they did next.

No coverage guarantees a result. The report shows what happened, and the owner decides from that report which story to pitch next.

GIOSTAR homepage, a website I built

Reputation and Public Relations

How reviews fit the press plan

A press mention is read alongside the reviews a buyer sees on Google. A story that sends new readers to a business with weak reviews gets less out of the press than the same story sent to a business with a clear record. The reputation work and the press work are planned together for that reason.

Devin R., who runs GIOSTAR in Henderson, described the result of a rebuilt public presence in his Google review: "Within weeks he launched a fully redesigned website with new brand guidelines." A business that is ready to be read is the starting point for any pitch.

A storefront street in the Valley

Public Relations Ownership

What you keep after a campaign

You own the story, the release, the press list and the coverage log. The list is kept in a shared sheet you can open, so a future campaign can start from the same contacts. Nothing is held only in my account, and the report stays with the business whether or not the work continues.

I do not send pitches in your name without approval. Each batch is shown to the owner before it goes out, and every reply is passed on the day it arrives.

WebVegas homepage, a website I built

Public Relations Specialist Las Vegas

One person runs the outreach

I am Justin Harris. I have built websites and run digital marketing for Las Vegas businesses for fourteen years, and I still write the pitches and track the coverage myself. When you hire me you talk to the person writing the pitch, with no account manager between you and the editor.

The tracked pages that mentions point to are built by the same person, so a reader who arrives from a story lands on a page that is ready for them.

An owner at work in a modern office

Related Reputation and Content Services

Other work next to the press

Press works best next to the rest of the reputation and content work. These are the services I offer alongside it, each with its own page.

Public Relations Questions

Questions owners ask before they pitch

Straight answers to what owners ask me before they hire me. If yours is not here, ask it on a call.

Press Coverage Support

Questions after a mention runs

Straight answers to what owners ask me before they hire me. If yours is not here, ask it on a call.

Hire a Public Relations Specialist in Las Vegas

Start with the news

Tell me the one thing that changed in the business this year and who should hear about it. I will reply the same day with the story I would pitch first and a fixed price for the scope if you want to go ahead.