Roofing Advertising
Ad spend traced to signed jobs
I run roofing advertising for owners who want each campaign tied to an estimate request, a signed job and a crew that gets booked, with the numbers in their own accounts.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
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Roofing Advertising Strategy
Why most roofing ads cannot be traced
Most roofing owners can tell you what they spent on ads last month. Far fewer can tell you which ad produced the estimate that became a signed roof, or which one produced the call that went nowhere.
A roofing job can start with a leak, a storm or a shingle that looks tired, and the first search can be days or weeks before the phone call. If the ad report stops at clicks, the spend looks busy and the signed jobs look like luck.
Roofing Ads That Track
Where the agency model breaks
A common setup has the agency holding the ad account, the pixel and the billing. The monthly report shows impressions and leads, and the leads are whatever the platform counted. Nobody reads the list of which leads signed, so the cost per signed job is never on the page.
I set every account up in the owner's name from the start. The ad accounts, audiences, conversion events and call numbers stay with the business, so the record of what you spent and what it produced is yours.
Roofing Advertising Services
Who I run ads for
Most of the roofers I would take on are larger residential and commercial operators with several crews, a sales desk and a steady flow of estimates. A one-van owner can benefit too, but the tracking work only pays off when there is enough volume to read.
I start by asking which work you want more of, replacement, repair or commercial, because each one needs a different ad, a different estimate form and a different way of counting a sale.
Insurance Claim and Retail Campaigns
Two kinds of roofing job, two campaigns
An insurance-claim job and a retail job come from different people. A claim customer is often reacting to damage and a deadline, and a retail customer is planning a roof they will pay for directly. A single campaign blends the two and makes both look worse.
I build them as separate campaigns with separate landing pages, separate estimate forms and separate budget lines, so you can see the cost of each kind of signed job on its own.
- Claim campaigns and retail campaigns never share a budget
- Each has its own estimate form and landing page
- Signed jobs counted separately by job type
- Each campaign is cut or scaled on its own numbers
Roofing Ads Creative
How the creative gets built
Estimate offers
A free inspection offer with a short form, a photo upload and one clear next step: a visit on a named day.
Before and after
Job photos from completed work, shown with the material and the crew size, so the ad matches what the customer will get.
Seasonal reminders
A plain check-your-roof message timed to a season, linked to the same estimate form, tracked the same way as every other ad.
Commercial outreach
A targeted push to property managers and facility owners, with a request form that routes straight to the estimating desk.
What I Set Up Before Launch
Tracking installed before any ad runs
Before the first campaign goes live, I install conversion tracking on the estimate form, the call button and every phone number on the page, and I test each one from a phone. If an estimate cannot be traced to a campaign, it does not count as a campaign result, and the readout says so.
Call tracking gives each campaign its own number, so a call from a roof ad can be matched to the ad, the estimate and the salesperson who took it.
Estimates Followed to the Sale
Each estimate followed to the signed job
The number that matters in roofing is not the lead count. It is the share of estimates that become signed jobs, and the value of each one. I ask for the estimate log and the signed-job log so the ad report can match them, lead by lead.
Where the estimate desk does not record which source a customer came from, I set up a short source question on the form and a simple sheet the sales team fills in. It is a small habit, and it is what makes the cost per signed job readable.
Roofing Advertising Examples
Process proof, with no client case claimed
I have not run a roofing advertising campaign for a client, and I do not claim one. What I can show you is the setup I use on every account: the tracking, the job-type split, the estimate matching, the readout and the account ownership.
The live work below is the closest I have, and it is a different trade. Ask me for the setup walkthrough and I will show you the exact tracking I would install for your estimate form.
Contractor Advertising Rules
Rules I work within for roofers
Roofing ads sit under contractor licensing rules, platform policies on home services and insurance-related wording, and some local rules on how work can be advertised. Those limits change the copy and the offers, so I check them before any ad goes live.
I treat them as marketing considerations only. Whether an ad meets your contractor license terms and local rules is a call for you and your counsel, and I will not tell you an ad is compliant.
- License number and wording checked before launch
- Insurance-claim language reviewed against platform policy
- No promises about insurance payouts in ad copy
- Your licensing and counsel make the final call
How I Report to an Owner
The one-page readout I send you
Every month you get one page: spend by job type, estimates counted separately from signed jobs, the cost of each one and the campaigns behind them. Where an estimate cannot be matched to a source, the page says so rather than guessing.
The readout reads like a ledger, so you can check it against your own estimate log in an afternoon.
How a Campaign Runs
The steps from setup to a stop rule
- Step 01
Read the current spend
I review the accounts, the lead sources and the tracking you already have, and send a written read before you pay anything.
- Step 02
Trace the estimates first
Every form and call is traced to a campaign before any new money goes out.
- Step 03
Test one job type
Each campaign starts with one job type and a small budget, and it grows only after its estimates are matched to signed work.
- Step 04
Stop rule in writing
The cost per signed job that ends a campaign is written down before launch, so no spend runs on hope.
Roofing Advertising Cost
What moves the budget
I quote a fixed price for a written scope after I have looked at your accounts, your estimate volume and the job types you want to grow. A single-crew retail program and a multi-crew claim program are different jobs, so a price list would be wrong for most of the owners who ask.
Ad platform fees are separate from my work and go straight to the platform on your card, so you can see both lines.
Roofing Advertising Questions
Questions owners ask before they hire me
Las Vegas Advertising Portfolio
Work I built, live where you can check it
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
I designed and built webvegas.io, a Las Vegas web design and SEO brand: the site, a four-step booking form that hands each lead a free design walkthrough, and the brand behind it.
See the live sitePortfolio Examples
More of the work
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Roofing Advertising Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Roofing Advertising NV
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
About Justin Harris
Who runs the account
I am Justin Harris. I have built websites and run digital marketing for Las Vegas businesses for fourteen years, and I still set up and read the accounts myself.
When you hire me you talk to the person building the tracking and writing the readout, not a rotating team.
Roofing Marketing Links
Where this page fits
Proof, not promises
Case studies I can show you
Owning Page One Las Vegas: A Self-Learning Local SEO System
Local SEO in Las Vegas done as a self-learning system: many small automated hammers that fix onsite drift, build citations, and earn AI-search citations. Built and run on my own site first.
Read the case studyA Quality-Management System for a Regulated Stem-Cell Clinic, Firewalled From the Parent Brand
How I built a regulated-clinic management system for GIOStar: a quality-management spine plus EHR integration, with patient data firewalled from the marketing CRM.
Read the case studyAn AI Front Desk That Answers in Two Languages
A bilingual AI receptionist in Las Vegas that answers the phone and the chat in English and Spanish, books the job, and never leaves a lead on hold. Per-client isolated.
Read the case studyRoofing Marketing Services
The rest of what I run for roofers
Get a Free Ad Audit
A free look at the accounts first
Send me your current ad accounts or a short description of what you run. I will read the tracking and reply the same day with what I would change first, whether you hire me or not.