SaaS Advertising
Ad Spend Traced to Trials
I run SaaS advertising for software companies, paid search and paid social, and connect each click to the trial, demo or paid account it produces. You keep the ad accounts, the pixels and the data.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
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SaaS Advertising Strategy
What I measure before I buy a click
Most software ad accounts are measured by clicks and cost per click, and those numbers say nothing about whether a visitor started a trial. Before I set a budget, I agree on the event that counts: a trial start, a demo booked or a paid plan. Every campaign is judged against that event, and the cheaper click is not automatically the better one.
The strategy follows the sales cycle. A product bought by a team after a long evaluation needs search and comparison campaigns that reach people already looking, plus retargeting that brings them back to the pricing page. A self-serve product with a short trial needs faster tests on the signup page itself.
SaaS Advertising Examples
Campaign types I set up for software
Category search campaigns
Search ads on the words a buyer types when they need the kind of product you sell, each sent to a page built for it.
Comparison search campaigns
Ads for the names of competing products, sent to a fair comparison page, with claims that the platform rules allow.
Retargeting to trial users
Ads shown to people who started a trial and did not finish setup, with a message that matches the step they stopped on.
LinkedIn role targeting
Sponsored posts aimed at the job titles that sign off on software, tested against cost per demo booked.
Product screen video
Short clips of the real product screen, shown to the audience the campaign was built for and measured on trial starts.
SaaS Advertising Services
What I run for software companies
- Step 01
Paid search
Account setup, keyword structure, ad copy and negative keywords, managed against trial and paid events.
- Step 02
Paid social
Meta and LinkedIn campaigns with audiences and creative tested in the open, and the results written down.
- Step 03
Retargeting
Audiences built from trial users and pricing page visitors, with frequency caps so a buyer is not chased all day.
- Step 04
Landing pages for campaigns
A page for each campaign, built to match the ad, so the message the click expects is the one it receives.
- Step 05
Conversion tracking
Events, UTM tags and CRM fields that carry each click through to the trial and the paid account.
- Step 06
Monthly readout
A plain report of spend, trials and paid accounts by campaign, with the changes I made and the next test.
Best SaaS Advertising
Where software buyers search and scroll
| Channel | Best for | Watch for |
|---|---|---|
| Search | Buyers who already name the problem | Expensive terms, so match them tightly |
| Team buyers and sign-off roles | High cost per click, so judge on demos booked | |
| Meta | Founders and small teams browsing | Cheap clicks that rarely start trials without a strong offer |
| Retargeting | Visitors who came close and left | Audience size, and frequency that annoys |
| YouTube | Products that need a demo to understand | Views do not equal trials, so tag the video traffic |
SaaS Advertising Company
One marketer who reads the trial data
A growth agency can run ads well, and I have seen it done. The gap I try to close is between the ad account and the product. When the agency reports clicks, nobody in the room knows whether the trial form is working, whether the pricing page loads on a phone or whether the sales team is following up.
I set up the campaigns and read the trial and paid data myself. If a campaign brings trials that never become accounts, I say so in the readout and change the audience or the page, not the report.
SaaS Advertising Cost
What sets the budget
I quote a fixed fee for a written scope, and the media budget is a separate line you control in your own accounts. A campaign for one product with one buyer is a different job from a set of campaigns across three products, so no price list fits both.
- How many products, buyer types and markets the campaigns must cover
- How competitive the search terms are, which sets the cost per click
- How long the sales cycle runs from trial to paid account
- How much tracking has to be built before the first campaign goes live
- How much creative must be made: landing pages, ad copy and video
- How often the readout is reviewed with the founder or sales lead
Trial-to-Paid Attribution
Following a click to a paying account
Click cost is the easiest number to see and the least useful one. A campaign with cheap clicks can fill a trial list with people who never finish setup, and a campaign with expensive clicks can bring the buyers who pay. Attribution is the work of connecting the two.
I follow each click through the steps that matter: the landing page, the trial start, the activation step the product counts as real use, and the first paid invoice. The campaign that brought the paid account gets credit, and the one that brought only sign-ups gets a smaller share until the data says otherwise.
The attribution is only as good as the data passed through. Where the billing system cannot send the source back, the readout labels that link as missing, so the number is never filled with a guess.
SaaS Conversion Tracking
Connecting ad clicks to trial starts
Tracking is built before the first campaign goes live, and I test it with real clicks. Each ad platform gets its own conversion events, the site sends the same events to the analytics tool, and the CRM receives the campaign source with the trial record.
- Platform conversion events for trial start, demo booked and paid plan
- UTM tags on every ad, with a naming rule written down once
- Source and campaign fields passed from the signup form to the CRM
- A test click run through the whole path before launch
- A check each week that the event counts match the CRM counts
Ad Platform Rules for SaaS Products
Claims and data rules that limit an ad
Ad platforms review software ads against their policies, and those policies cover the claims an ad may make, how a free trial may be described, and what data a page may collect. A rejected ad costs days, so I check each claim against the platform rules before it goes live.
The privacy side matters too. A signup form that collects more than the product needs creates a review problem with the platforms and a trust problem with the buyer. The privacy statement and the consent settings are your counsel's call, and I make sure the tracking matches what the statement says.
SaaS Advertising Portfolio
Work I built, and how close each build is
Social content system
Quotible: a testimonial-led social series
For Quotible I built a social content system that turns real customer testimonials into on-brand posts and carousels.
Portfolio Examples
More of the work
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
See the live site
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
SaaS Advertising Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
SaaS Advertising Reporting
The readout I send each month
The readout is one page you can check against your own accounts. It names the spend, the trials and the paid accounts for each campaign, the cost per paid account, the changes I made and the test I run next. It is built to be read in five minutes by a founder who is also doing the sales.
- Spend by campaign, from your ad accounts
- Trial starts and demos booked by campaign
- Paid accounts by campaign, from billing
- Cost per paid account, with the gap noted where data is missing
- Changes made this month and the reason for each
- The next test and what result would change the plan
How SaaS Campaigns Launch
How a campaign runs, step by step
- Step 01
Check the funnel
I review the landing page, the trial path and the tracking before any budget is spent, and send a written read.
- Step 02
Build the campaigns
Structure, audiences, copy and the pages each ad sends people to, all reviewed in your accounts.
- Step 03
Test with a small budget
Early spend goes to the highest-intent terms and the strongest audience, so the first data is clear.
- Step 04
Read trials and paid accounts
Each week I compare platform numbers with the CRM and billing, and I flag any gap.
- Step 05
Change and report
Campaigns that bring paid accounts get more budget, the rest are changed or paused, and the readout says which.
SaaS Advertising Questions
Questions founders ask before they spend
Software Advertising Questions
Questions about targeting and tracking
SaaS Advertising Coverage
Where I meet software teams in person
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
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The pages that sit next to this one
Proof, not promises
Case studies I can show you
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Read the case studyAn AI Front Desk That Answers in Two Languages
A bilingual AI receptionist in Las Vegas that answers the phone and the chat in English and Spanish, books the job, and never leaves a lead on hold. Per-client isolated.
Read the case studyOther Industry Pages
The other trades and services I run ads for
Hire a SaaS Advertiser
A free look at the funnel first
Send me your ad account access or your campaign plan, and your signup page. I will grade the path from click to trial, check the tracking, and reply with the three changes I would make first, whether you hire me or not.