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Display Advertising Las Vegas

Banners you can place and check

I run Display Advertising Las Vegas campaigns on sites I choose, inside an account you own. Every placement is reviewed, every impression is counted as viewable or not, and you get a written readout each month that you can check yourself.

★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses

Display Advertising Las Vegas: WebVegas homepage on a phone, a site I designed and built with a four-step booking form

Trusted By

UFC
Caesars
Churchill Downs
Neighborly
Supercuts
City of Las Vegas
SDMI
Switch
Silverton
Panda Express
TAO
Ellie Mental Health
Dollar Loan Center
.Vegas Domains
HFC
Lithion Battery

Is Display Advertising Worth It

Where the banner impressions land

Owners who buy display ads often get a report that looks generous. The impressions run into the hundreds of thousands, the cost per thousand looks low, and the banners appear on pages nobody in the business would choose to sit beside. The owner is buying reach and cannot say where it went.

The usual cause is that display buying is set to run wherever the platform finds a cheap slot. Without placement review, the budget lands on low-quality sites and apps, and the impressions that do appear on good sites are often never seen, because the ad loaded below the fold.

Before any budget goes in, I write the result as one action a person takes after seeing the ad, such as a visit to a landing page, a booked call or a form. The viewable impression and that action are the two numbers I report, and the rest is context.

GIOSTAR homepage, a website I built

Display Advertising Management

An account you own, run by me

I set up and run your display campaigns in the Google Ads account registered to your business. Your team gets admin access from day one, so the account, the conversion tracking and the audience lists stay with the business no matter who runs the day to day.

I handle the weekly work: placement review, audience and topic settings, creative rotation, frequency limits, bid and budget changes, and the written readout at the end of the month. You get the same view of the account that I use, so any number in my readout can be checked on the platform.

A storefront street in the Valley

Display Placement Exclusions

Choose the sites that show the ad

A placement is the site, app or video where an ad appears. Left alone, a display campaign can spread across thousands of them, and many were never built for a business like yours. Placement reports list every one that showed an ad, with its impressions and its cost, and that report is where the budget either gets defended or gets wasted.

I review the placement report every week. Sites with heavy spend and no action are excluded, and the reason is logged. Sites that produce the defined action are kept and given their own bids, so the budget follows what works instead of what is cheap.

Where the platform allows, I also set managed placements for the sites that fit the business and the audience. A managed list is a short, chosen set of places, and I would rather run fewer placements that you can name than many placements nobody has read.

WebVegas homepage, a website I built

Viewable Impressions Explained

Count only what a person could see

An impression is counted when an ad is served, but not every served ad can be seen. The industry standard counts an impression as viewable only when a set share of the ad is on screen for a set length of time. Impressions that fail that test are served, billed in some buys and never seen by anyone.

I report viewable impressions as their own line, beside total impressions. A campaign with a low viewable rate is usually placed below the fold, on a slow page or in an app with a poor layout, and the placement review shows which ones to remove.

This is one of the few display numbers I trust, because it is checked against a standard rather than invented by the platform. Viewability is not the result. It tells you the ad had a chance to work, and the defined action tells you whether it did.

An owner at work in a modern office

Display Ad Creative Las Vegas

Banners built for the sites they run on

A display banner gets a fraction of a second. The ones that work carry the business name, one offer and one clear picture, and they are readable at the smallest size they will be shown. A cluttered banner that looks good on a large screen often fails on a phone.

I build responsive display ads, which let the platform assemble the sizes and combinations from the headlines, images and descriptions you supply. I write the headlines, check every combination for legibility and remove any that cut off the logo, the offer or the call to action.

You supply the logo and the photos, or I source them from the brand files you already own. Every image is checked for the usage rights that come with it, and the source file is kept in your account.

GIOSTAR brand hub, a system I built

What I Do on the Display Account

What I do on the account

Most owners hire me for display for one of these six jobs, and each one leaves a record you can open.

Account and tracking setup

A Google Ads account in your business name, the conversion tracking installed and tested, and the action each campaign is measured against.

Placement review

A weekly read of the placement report, with weak sites excluded and the reason logged for each one.

Creative build

Responsive ads written for the sizes they will run in, checked for legibility, with the logo and offer protected in every combination.

Audience and frequency limits

Audiences built from your own visitors and customers, with frequency limits set so the same person does not see one banner all month.

Weekly adjustment

Each week I pause the weak ad groups, move budget toward the ones producing the defined action, and log every change.

Monthly readout

One written page with viewable impressions, cost per action, the placements removed, what changed and what comes next.

Paid Ads Work Las Vegas

Work I built, live where you can check it

No display campaign is in my case file as a client case study, so I claim none. The builds below are real web and brand work, and they show the tracking habit I bring to every ad account.
WebVegas homepage at webvegas.io with its four-step booking form

Website build · Las Vegas

WebVegas: a Las Vegas web design brand and its booking funnel

I designed and built webvegas.io, a Las Vegas web design and SEO brand: the site, a four-step booking form that hands each lead a free design walkthrough, and the brand behind it.

See the live site

Portfolio Examples

More of the work

The rest of the range, with what each one was and a link wherever the work is live.
GIOSTAR services page at giostarwellness.com, a website I built for a Henderson clinic

Website build · Henderson

GIOSTAR: the clinic website, booking and lead tracking

See the live site

Desert Inn Oasis logo lockup with a palm and serif lettering

Brand mark · Event venue

Desert Inn Oasis: the refined mark and the plan for the new site

Site in build

Mili Pharma horizontal logo lockup with the butterfly mark

Brand identity · Pharma

Mili Pharma: the butterfly mark and the lockups

Site in build

Three Quotible social posts built from customer testimonials

Social content system

Quotible: a testimonial-led social series

Content system

Display Advertising Las Vegas Reviews

What clients wrote on Google

Every written review on my Google Business Profile, word for word, including the one that gave four stars. Nothing is picked or paraphrased, and the link opens the same reviews on Google. Also rated five stars by Cyndee M., Angela M., Dan H.. Read them on Google
  • ★★★★★
    After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.

    Kristen S. · Google

  • ★★★★★
    Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.

    Devin R. · Google

  • ★★★★★
    Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!

    Desi W. · Google

  • ★★★★
    Justin Harris was very helpful in resolving some issues we had with our Webflow website.

    Kristy F. · Google

  • ★★★★★
    I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!

    Jenevine Y. · Google

  • ★★★★★
    Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.

    BC G. · Google

  • ★★★★★
    I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.

    Ana J. · Google

  • ★★★★★
    Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!

    Yaneliz M. · Google

  • ★★★★★
    Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!

    k C. · Google

  • ★★★★★
    From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.

    Afaryn F. · Google

  • ★★★★★
    I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.

    Mickey S. · Google

  • ★★★★★
    After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.

    Vincent M. · Google

  • ★★★★★
    Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.

    Chris M. · Google

  • ★★★★★
    Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.

    David S. · Google

  • ★★★★★
    Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍

    Gregory J. · Google

  • ★★★★★
    Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …

    cindy D. · Google

  • ★★★★★
    Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience

    Katelyn H. · Google

  • ★★★★★
    Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.

    Justin E. · Google

Who Display Advertising Suits

Offers that need reach first

Display fits a business with an offer that benefits from repeated exposure: a new location opening, a seasonal promotion, a product launch or a brand that needs to be recognized before it is considered. It also fits a business that already gets visits to its website and wants to bring those visitors back.

It is a weak first channel for a business with no website or no landing page. A banner that sends people to a generic homepage wastes the impression, and I will fix the page before I run the ad.

Tell me what a visitor should do after seeing the banner. If that answer is vague, the campaign will be vague too, and I would rather write the answer with you before any budget goes in.

A business owner reviewing work on a phone

Display Advertising vs Search Advertising

Which one fits the offer

DisplaySearchMe
Who sees the adPeople on other sites, in apps and on videoPeople typing a service into a search boxMatched to the offer, one channel at a time
Best forReach and repeat exposureBuyers already lookingThe channel the buyer is already using
What to watchViewable impressions and placementsSearch terms and cost per clickViewable rate, placements and the defined action
Common wastePlacements on sites no buyer would pickQueries that never convertBoth removed in the weekly review
Who owns the accountOften the agency's accountOften the agency's accountYour business, with your admin access

How a Display Test Runs

Tracking first, then a small test

  1. Step 01

    Define the action

    Choose the one result that counts before spend starts, and write down the cost you can accept for it.

  2. Step 02

    Install and test tracking

    Confirm the conversion fires on the page the ad sends people to, and that a test action appears in the platform.

  3. Step 03

    Launch a small test

    A few ad groups on a fixed daily budget, with a managed placement list and a written stop rule.

  4. Step 04

    Scale or stop

    Budget moves only to placements that hit the agreed cost. Losing placements are excluded, and the reason is logged.

  5. Step 05

    Report monthly

    A written readout with viewable impressions, cost per action, the placements removed and the next test.

Display Advertising Tracking

Results counted by action

The conversion is defined before launch, so the platform optimizes toward the result you care about. A visit to a page is not a conversion on its own. A booked call, a form or a purchase is, and those are tagged on the page where they happen.

The number I report each month is cost per defined action, with the calls and forms from your own systems beside the platform count. Because display is often assisted rather than direct, I also show the actions that followed a view, so the readout does not claim credit for a sale the banner only helped with.

On the GIOSTAR build, a website lead is tracked from the form to a booked consult to an active patient, with no manual step in between. I bring the same discipline to display, and I say plainly when a result cannot be traced to a banner.

GIOSTAR homepage, a website I built

Frequency Caps and Ad Fatigue

Stop showing the same banner

Frequency is how many times one person sees the ad in a window. Too many views turn a useful banner into background noise, and some people start to resent it. A frequency cap sets a ceiling per person, so the budget reaches new people rather than repeating the same one.

I rotate creative on a schedule and retire a banner once its viewable rate and action rate fall together. Fatigue is visible in the readout before it shows in the budget, so the fix is a new banner, not a bigger spend.

A storefront street in the Valley

Display Advertising Cost

What moves the budget

Display advertising pricing comes down to two separate lines. My work is a fixed price for a written scope, quoted after I look at your offer, your landing pages and your tracking. The ad budget is what you choose to spend with Google, and it is paid to the platform, not to me.

The scope changes the price, so these are the things I price for. You can judge any quote this way, mine included.

WebVegas homepage, a website I built
  • How many creative sets the campaign needs and how many sizes they run in
  • Whether the logo, photos and copy are supplied or written from scratch
  • Placement review depth: a weekly review, or a monthly sweep
  • Tracking already in place, versus conversion setup from scratch
  • Landing page changes the ad needs before it can convert
  • Reporting depth: a monthly readout, or a readout plus a call each week

Display Advertising Near Me

Where I meet you

I work from Las Vegas and I am happy to meet in person anywhere from Summerlin to Henderson. Owners outside the Valley get the same process over a call and a shared project page, with the same account, tracking and readout.

An owner at work in a modern office

Who Owns the Display Ad Account

The account stays with you

You are the owner of record. The Google Ads account, the conversion tracking and the audience lists are created under your business name, and your team gets admin access on day one.

If you stop working with me, the account stays where it is. I hand over the access list, the placement exclusions, the campaign notes and the tracking setup, so the next person can pick up the same account without starting over.

Invoices are addressed to your business, and the card or bank account that pays them is yours. Changes to the payment method go through your team, not mine.

GIOSTAR brand hub, a system I built

What the Monthly Display Readout Shows

One page I can defend

The readout is one written page in plain words. It shows viewable impressions beside total impressions, the defined action and its cost, the placements I removed and why, the creative I retired, and the test planned for next month.

You can check each line against the account I share with you. If a number does not match the platform, I write down why before the next report goes out. The readout also names what I did not do, in one line, so silence is never mistaken for a fix.

A business owner reviewing work on a phone

What I Need From You to Start

A short list, not a long brief

Start is four items, not a questionnaire.

GIOSTAR homepage, a website I built
  • The one or two actions that matter most, such as a booked call or a form
  • Access to the site, so the conversion tracking can be installed and tested
  • Logo, photos and the offer, or a date for a shoot
  • One named person who can approve each banner before it goes live

Other Paid Ads Services Las Vegas

Related channels with their own pages

Display is one channel. These are the other paid channels I offer, each with its own page and its own tracking.

How Much Does Display Advertising Cost

Cost, time and ownership

Straight answers to what owners ask me before they hire me. If yours is not here, ask it on a call.

Display Advertising Questions Owners Ask

Questions before I take on the account

Straight answers to what owners ask me before they hire me. If yours is not here, ask it on a call.

Hire a Display Advertising Consultant

A display test you can read

Send me the action you want a person to take after seeing the banner, and the page they land on. I will tell you in writing whether display is the right test, what the scope would cost and how you would know it worked. You receive the written scope before you pay anything, and it names the stop date for the first test.