Search Engine Marketing Las Vegas
Paid search you can split
I run Search Engine Marketing Las Vegas accounts for Valley businesses, inside an ad account you own. Paid and organic results are reported in separate columns, so you can see what each one produced.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
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Is Search Engine Marketing Worth It
Where the paid clicks go
Owners who pay for search often get a monthly report that combines paid and organic results into one total. The traffic looks healthy, the paid clicks are buried inside it, and nobody can say whether the spend brought the calls the business needs.
The usual cause is a bundle with no split. One vendor runs the ads and the search work, reports the total, and leaves the owner unable to judge either part. Paid clicks cost money every day, and organic results come from work that compounds, so they should never be read as one number.
Before any budget goes in, I write the result as one action a searcher takes, such as a call, a form or a booking. Paid and organic results are then reported against that action in separate columns.
Search Engine Marketing Management
An account you own, run by me
I set up and run your search campaigns inside a Google Ads account registered to your business. Your team gets admin access from day one, so the account, the conversion tracking and the keyword lists stay with the business no matter who runs the day to day.
I handle the weekly work: keyword review, negative keywords, ad copy testing, bids and budgets, and the search terms report. You get the same view of the account that I use, so every number in my readout can be checked on the platform.
Paid and Organic Search Together
One report, two columns
Paid and organic search serve the same buyer, often on the same results page, and they should be planned together. Paid search tests an offer quickly. Organic search keeps the good pages visible once the ad budget stops. The two lists of search terms often overlap, and the overlap tells me which queries are worth paying for and which need a page.
The split report shows paid results from the ad account and organic results from the search console beside it, with the same defined action in both columns. It makes the trade-off visible, which is the point of the split.
Search Engine Marketing Services Las Vegas
What I do on the account
Most owners hire me for search for one of these six jobs, and each one leaves a record you can open.
Account and tracking setup
A Google Ads account in your business name, the conversion tracking installed and tested, and the action each campaign is measured against.
Keyword plan
Searches grouped by intent, each group matched to the page that answers it, with the terms that will not be bought written down.
Ad copy and extensions
Headlines and descriptions that match the search and the landing page, with call and location extensions where the business needs them.
Negative keyword review
A standing negative list built from the search terms report, so the budget stops paying for queries that never convert.
Weekly adjustment
Each week I pause the weak ad groups, move budget toward the ones producing the defined action, and log every change.
Monthly split report
One written page with paid and organic results side by side, cost per action, what changed and what comes next.
Paid Ads Work Las Vegas
Work I built, live where you can check it
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
I designed and built webvegas.io, a Las Vegas web design and SEO brand: the site, a four-step booking form that hands each lead a free design walkthrough, and the brand behind it.
See the live sitePortfolio Examples
More of the work
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Search Engine Marketing Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Keyword Research for Search Ads
Which searches are worth paying for
A keyword list is a list of promises. Each term tells the business what a searcher wants, and the ad has to deliver it. Broad terms reach many people and waste much of the budget, while exact or phrase match keeps the spend close to the service the business sells.
I group the searches by intent: people who want the service now, people comparing providers and people looking for information. Paid budget goes to the first group first. The second and third groups are served by a page, and the ads only enter once the page exists.
Negative Keywords and Search Terms
Stop paying for the wrong searches
The search terms report shows the exact words a person typed before clicking. It is the most useful report in the account, because it is where wasted budget is visible. A search for a free course, a job or a DIY guide can trigger an ad that the business never wanted to show.
Each week I read the terms, add the irrelevant ones to the negative list and move the converting terms into their own ad groups with copy written for them. The list is kept in the account, so the next person inherits the same protection.
Ad Copy and Landing Pages
Ads that match the page
A search ad that promises one thing and sends the visitor to a general homepage loses the click at the second step. The headline, the page heading and the offer should say the same thing, so the visitor sees what they clicked for.
I test two or three ad versions at a time and keep the one that produces the defined action at the agreed cost. Where a page needs a change before the ad can convert, I say so in the scope, and the page change is priced separately from the ads.
Search Engine Marketing Company Las Vegas
Which businesses search suits
Search fits any business where buyers type the service into a box before they buy it: a law firm, an accountant, a dental office, a contractor, a med spa, a repair shop. The searcher already wants the service, so the ad only has to be the right answer at the right moment.
It is a weak first channel for a business that people do not search for by name or category, such as a brand that sells on impulse. I say so on the first call and point the owner to the channel that fits.
How a Search Test Runs
Tracking first, then a small test
- Step 01
Define the action
Choose the one result that counts before spend starts, and write down the cost you can accept for it.
- Step 02
Install and test tracking
Confirm the conversion fires on the page the ad sends people to, and that a test action appears in the platform.
- Step 03
Launch a small test
A few ad groups on a fixed daily budget, with the negative list in place before the first search runs.
- Step 04
Scale or stop
Budget moves only to ad groups that hit the agreed cost. Losing groups pause, and the reason is logged.
- Step 05
Report monthly
A written split report with paid and organic results, cost per action and the next test.
Search Engine Marketing Cost
What moves the budget
Search engine marketing pricing comes down to two separate lines. My work is a fixed price for a written scope, quoted after I look at your keywords, pages and tracking. The ad budget is what you choose to spend with Google, and it is paid to the platform, not to me.
The scope changes the price, so these are the things I price for. You can judge any quote this way, mine included.
- How many services and locations the keyword plan covers
- How many ad groups the first test needs
- Landing page changes the ads need before they can convert
- Tracking already in place, versus conversion setup from scratch
- Search terms review depth, weekly or monthly
- Reporting depth: a monthly split report, or a report plus a call each week
Search Engine Marketing Near Me
Where I meet you
I work from Las Vegas and I am happy to meet in person anywhere from Summerlin to Henderson. Owners outside the Valley get the same process over a call and a shared project page, with the same account, tracking and split report.
What the Monthly Search Readout Shows
One page I can defend
The readout is one written page in plain words. It shows the defined action and its cost, paid and organic results in separate columns, the search terms I excluded and why, and the test planned for next month.
You can check each line against the account I share with you. If a number does not match the platform, I write down why before the next report goes out. The readout also names what I did not do, in one line.
Who Owns the Search Account
The account stays with you
You are the owner of record. The Google Ads account, the conversion tracking and the keyword lists are created under your business name, and your team gets admin access on day one. Invoices are addressed to your business.
If you stop working with me, the account stays where it is. I hand over the access list, the negative keyword list and the campaign notes, so the next person can pick up the same account without starting over.
What I Need From You to Start
A short list, not a long brief
Start is four items, not a questionnaire.
- The services you want the search ads to bring in, in order of value
- Access to the site, so the conversion tracking can be installed and tested
- The one or two actions that matter most, such as a call or a booking
- One named person who can approve each ad before it goes live
Other Paid Ads Services Las Vegas
Related pages with their own scope
Search Engine Marketing Las Vegas NV
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
How Much Does Search Engine Marketing Cost
Cost, time and ownership
Search Engine Marketing Questions Owners Ask
Questions before I take on the account
Proof, not promises
Case studies I can show you
The AI Marketing System I Run My Own Business On
A done-for-you AI marketing system in Las Vegas: a multi-agent workforce that runs your web, ads, follow-up, content, and reporting. You approve, it executes.
Read the case studyNurseForward: A Full Agency's Output on One Approval Chain
A full paid-acquisition funnel on one approval chain: landing page, ad strategy, creative, and graphics. NurseForward's top ad hit a 7.56% CTR at $0.31 CPC.
Read the case studyThe Content Waterfall: A 13-Step Approval Chain Where High-Confidence Content Auto-Publishes
An AI content system that runs a 13-step approval chain: high-confidence pieces auto-publish, the rest route to one human gate. The same engine I run on my own brand.
Read the case studyPaid Ads Las Vegas
The other channels I run
Hire a Search Engine Marketing Consultant
A search test you can read
Send me the services you want found and the page each one should land on. I will tell you in writing whether paid search is the right test, what the scope would cost and how you would know it worked. You receive the written scope before you pay anything, and it names the stop date for the first test.