Magento SEO
Catalog pages that get found
Magento SEO means fixing the parts of a store that search engines crawl, index and rank: categories, product pages, filters and speed. I write the plan and the checks, and the store's developer builds the changes in the store itself. The plan stays on file with the store, so any developer can pick it up later, and that keeps the work usable if the store changes developers or platforms. Each change is listed in a log the store keeps, with the date and the reason beside it.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
Trusted By
Magento SEO Services
What the Magento work covers
Magento SEO work covers the parts of a store that decide what search engines find. That means the category tree, the product addresses, the filters that create new pages, the page titles and descriptions, the structured data that describes products and prices, and the speed of the pages a shopper lands on from search.
I start with a crawl of the whole catalog and a read of the search data, then write a fix list in priority order. Each fix names the page type it touches, what changes, how it will be tested and what the readout should show afterward. The list is what a developer builds from, so nothing is guessed at inside the store.
The first list is short on purpose. A store with thousands of pages has more possible fixes than a team can ship in a month, so each item is ranked by how many pages it touches and how much search demand sits behind them.
Magento SEO Company
Who does the Magento work
I am Justin Harris, an SEO and marketing consultant in Las Vegas. I am not a Magento developer and I do not write store code. I have run digital marketing for Las Vegas businesses for fourteen years, and I do the search plan and the readout myself. I say that before a store owner signs anything.
Store work is a shared job. I write the plan and the acceptance checks, and the store's developer or a Magento agency builds the changes. Store owners in the Valley can meet me in person across Las Vegas, Henderson, North Las Vegas, Summerlin, Spring Valley, Paradise, Enterprise, Sunrise Manor and Boulder City. Clients farther away work with me by call and written readout. Each call ends with a note of what was agreed.
Ask any firm how it will protect your category pages during a Magento upgrade. The answer shows whether the work is planned around the store's URLs or only around its design.
Faceted Navigation SEO
Filters that multiply pages
Faceted navigation lets shoppers filter by color, size, brand, price and sort order. Each filter combination can produce its own address, so one category with a handful of filters can turn into thousands of near-identical pages. Search engines spend their visits crawling them, and the pages that matter get fewer visits as a result.
The fix is a set of rules, not a blanket block. A filter that matches a real search, such as a brand or a product type, can be indexed with its own title and text. Pure sort orders and price ranges are usually pointed at the main category page with a canonical tag, which tells search engines which version to keep, and internal links to them are reduced.
Filters are the first place I look in a faceted catalog. A filter that creates a unique, useful list, such as a size or material that shoppers search for, can earn its own page.
Crawl Budget for Large Catalogs
How search engines spend their visits
Crawl budget is the number of pages a search engine is willing to fetch from a site in a given period. Large catalogs can use it up on duplicate filter pages, expired products and old parameters, which leaves new products and updated categories waiting. Most small stores never reach that limit, so this work is for stores with thousands of addresses.
I read the server logs and the crawl report to see where the visits go. If a large share of crawls land on pages that do not earn a visit, the filter rules change and the sitemap is trimmed to pages that should rank. The result is checked on the next crawl report, not on the day the change goes live.
Crawl budget matters most when a catalog has more addresses than products. Each sort order, pager and session parameter can multiply a single category into dozens of crawlable pages, and the crawler spends its time on those before it reaches new products.
Best Magento SEO
What a store needs in place
A store with sound search foundations has the parts below. A missing part is an item on the fix list, not a reason to rebuild the whole store, and each part is checked again after every platform or theme change.
The best Magento SEO work is the work you can check. Every change should have a before and after reading in Search Console, a note in the change log and a named owner on the development side. A firm that cannot show those three things is asking for trust it has not earned.
I also look for work that protects what already ranks. A store redesign that ignores the URL map is the most expensive mistake in this field, and the fix is a redirect plan written before any template moves.
- A clear category tree, with a title and intro on every category page that has search demand
- Filter rules that index only filters people search for, with the reason for each rule written down
- Product titles and descriptions unique to the product, not copied from the supplier feed, best sellers first
- Product and category structured data that matches the visible price and stock
- A redirect for every renamed or removed address, tested for chains and loops before launch
- A sitemap that lists only pages meant to rank, regenerated after each catalog change
Affordable Magento SEO
Spending on the fixes that matter
Affordable does not mean cutting the checks. A store can spend a small amount on the right first fixes, such as titles on the top categories, product data for the best sellers and filter rules that stop the most duplicate pages. Those three are usually the first places to look on a catalog, and they are the least expensive fixes to check.
I scope the first round to the pages with the most search demand and the fewest dependencies, then decide the second round from the readout. A store does not need the whole catalog fixed at once to learn whether the work is paying off.
Affordable work on a Magento store usually means fixing the few things that block the most pages first, such as broken category paths, duplicate filter output and missing titles. Those fixes cost less than a full rebuild and often move the numbers within one crawl cycle.
Magento SEO Pricing
How I quote a store
I quote a fixed price for a written scope after I have looked at the catalog size, the number of filters and the platform setup. The quote lists the first round of fixes, the checks I will run and the developer hours the build needs. Developer hours are quoted separately, because the developer is a different person from me.
I do not publish a number here, because a store with two hundred products and a store with two hundred thousand are different jobs. Ask for the scope and you will see which drivers move the total, and you can compare that scope with any other quote on the same terms.
Pricing follows scope. A store with a clean catalog and one theme needs a smaller plan than a store with thousands of configurable products, several storefronts and a custom search module. I write the scope first and price the work against it.
Store and Site Work I Have Built
Builds you can open and check
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
I built and run giostarwellness.com for a regenerative medicine and wellness clinic in Henderson: every service page, online booking, financing and a blog. A website lead is tracked end to end, from the form to a booked consult to an active patient, with no manual steps. I also built its live brand hub, so every page, post and print piece pulls the same colours, type and rules.
See the live sitePortfolio Examples
More of the work
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Magento SEO Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Magento SEO Work Included
Six pieces of every store engagement
Catalog crawl
A full crawl of categories, products and filter combinations, with status codes, titles and canonical tags listed for each page type, so the fix list starts from what the store actually serves to visitors.
Filter rules
A written rule for every filter type, saying what gets indexed, what is pointed at the parent category and what is blocked, with the reason stated beside each rule and the owner named.
Category work
Titles, intros and link paths written or reviewed for each category that carries search demand, with the category tree checked for depth, orphan pages and dead ends that trap visitors.
Product data
Titles, descriptions and structured data checked on the best sellers first, then across the catalog, with copied supplier text flagged for rewriting in priority order and a date on each.
Redirect map
Every changed or removed address mapped to its new home, with chains shortened and loops removed before launch, so no visitor or crawler lands on an error page after the store changes.
Monthly readout
Crawl errors, indexed pages and search results by page type, with each change logged beside the number it was meant to move, and the misses named as plainly as the wins.
Magento Product Page SEO
Product pages that earn their place
Product pages are where a shopper decides, so their search copy has to match the product. The title should name the product and its key attribute, the description should answer the questions the product raises, and the image file names and alt text should describe what is pictured. Pages with a thin or copied description are the first to rewrite.
Structured data tells search engines the product name, the price, the availability and the reviews. It has to match what is on the page, or the markup is ignored. I check it after every template change, because a small template edit can break the markup on thousands of pages at once.
Product pages fail in quiet ways. A configurable product may show one URL for every colour, a short description may repeat the manufacturer's copy word for word and the image alt text may be the file name. Each of those is a small fix that adds up across a catalog.
Magento Category Page SEO
Categories that carry the catalog
Category pages are the main entry point for most searches that name a product type. Each one needs a title and an intro that name the category, a short description that helps a shopper choose, and a link path from the home page or the main menu. Without those, the category is a list with no search value of its own.
The category tree is an SEO decision as well as a navigation one. Too many levels bury products, and too few levels create pages that cover everything and rank for nothing in particular. I map the tree against the searches people type, then recommend changes the store team can approve, with the old addresses redirected where they move.
Category pages carry more ranking weight than most owners expect, because they cover a whole group of products. A useful category page has a heading, a short introduction that explains the group and links to its most important subcategories.
Filter Handling by Type
Which filters get indexed
| Filter type | Usually indexed | Usually pointed at parent | Usually blocked |
|---|---|---|---|
| Brand | Yes, when the brand has its own search demand and a real category page with products in stock | Brand combined with sort order or a price range | Brand combinations with no products in stock or no searches behind them |
| Color or size | Only the popular combinations that match a searched product term, such as a specific size of a common item | Single colors or sizes with thin results and no unique description | Combinations that return zero products, and deep stacks of three or more filters |
| Price range | No, unless a price term is searched and has a real page with its own copy | Yes, to the category, so ranking stays with the product type and not the price | Stacked price ranges that create near-identical pages with the same products |
| Sort order | No | Yes, to the category, with the canonical tag set on every sort option the store offers | Sort parameters left in crawlable links that send crawlers into endless variants |
| Type or material | Yes, when the term is searched and the page has real products and its own intro | Variants that repeat the parent page text word for word | Empty results and deep combinations that no shopper would reach from search |
| Availability | No | In-stock views of a category that is already indexed and ranking | Out-of-stock views that would otherwise be crawled every day for no visits |
Magento vs Other Store Platforms
How the platforms compare for search
| Magento 2 | Shopify | WooCommerce | |
|---|---|---|---|
| URL control | Full control of paths, filters and canonicals, so more rules to keep consistent | Fixed URL patterns: fewer duplicates, less fine control | Permalinks and plugins, rules that can change after an update |
| Structured data | Theme or extension, rechecked after each update | Built in for products and collections, apps for the rest | Depends on the plugin chosen and its settings |
| Speed controls | Caching and scripts need a developer who knows the stack | Managed hosting covers most speed settings | Depends on hosting and how many plugins load scripts |
| Filter handling | Layered navigation multiplies URLs, so rules live in the theme | Fewer filter combinations exposed to crawlers by default | Some filters create parameter URLs that need blocking |
| Who edits | A developer for structure, the store team for copy | The store team, with a developer for theme changes | The store team, with more plugin conflict risk |
| Biggest SEO risk | Filter URLs multiplying, upgrades changing templates silently | Apps adding duplicate or thin pages without review | Plugins changing URLs or markup after an update |
Magento SEO Examples
Fix types, not client results
These are the kinds of fixes I write up for a store. They are examples of the work, not results from a client, and I do not claim a before and after for any of them.
A redirect map for a renamed category. A rule that points sort-order addresses to the parent category. A structured data check after a theme update. A title template rewrite for product pages with missing attributes. Each one has an owner, a test and a line in the next crawl report, so it can be seen working or seen failing.
Extensions and plugins can help with some of this, and they can also add their own pages, scripts and URL patterns. I look at each extension's output before recommending it, and I ask the developer for a view on anything that changes the store's code or its URL structure.
Ask what changed in a firm's examples, when, and how it was measured. A case study without those details is only a story.
Magento SEO Process
Every store engagement runs in the same order, and each step ends with a written output the store owner can read. Nothing moves to the next step until the one before it is signed off.
Each phase ends with a written handoff. The crawl map, the fix list and the release notes go to the store owner and the developer together, so nobody has to reconstruct the decisions later.
Once a fix ships, I return to the crawl report on a set date and compare it with the baseline. A change that did not move the numbers is recorded as such and either reworked or dropped.
How a store engagement runs
- Step 01
Crawl the catalog
The catalog is crawled and the search data is read, so the first list starts from the store's actual pages and not from a guess about what the store contains or how it is linked.
- Step 02
Rank the fixes
Each fix is scored by the number of pages it touches and the search demand behind those pages, and the ranked list is agreed in writing before any developer work begins.
- Step 03
Build and test
The developer builds the approved fixes, and each one is tested on a staging copy against the plan before anything reaches the live store or its visitors.
- Step 04
Launch with checks
The changes go live with the launch checks run, and a person watches the first crawl after launch, logging any error the same day it appears in the report.
- Step 05
Read and adjust
The readout shows what moved and what did not, and the next round is chosen from that evidence rather than from a fresh list of ideas that has not been tested.
Magento SEO Cost Drivers
What moves a store scope
The scope and the quote move with a few drivers, and each one is listed in the written quote so the number can be checked against the work it buys. A bigger catalog is not always the bigger job, because a catalog with clean structure can be fixed faster than a smaller one built by hand.
The biggest cost drivers are the size of the catalog, the number of storefronts and languages, the state of the theme and how many third-party extensions touch the URLs. Each one adds testing time before a release goes live.
A store with clean data and a developer who already works in Magento will cost less to repair than one where the product feed and the category tree disagree. I say that in the first call, because it changes the plan more than any other factor.
- How many products, categories and filter combinations the catalog holds, and how many are live
- How many extensions touch URLs, titles, sitemaps or structured data
- How many pages need new copy, and how many need only a rule, redirect or canonical tag
- How much log and crawl data must be read before the first fix list can be ranked
- How many developer hours the build needs, quoted separately with the store's developer
- How often the readout is sent and how much detail it carries
Magento Launch Checks
What a platform update must not break
A Magento upgrade, a theme change or a new extension can change addresses and markup in one afternoon. Each launch passes the checks below before the store goes live, and the same checks run again the week after, when crawlers have had time to find any problem that slipped through. Any problem found is logged with its fix owner.
A launch check compares the staging store with the live store before any change goes public. It confirms that titles, canonical tags, robots rules, redirects and structured data match the approved plan on every template that changed.
I also check the sitemap and the internal links after launch. A pre-launch check catches template errors, and a post-launch check catches the links that a content editor added during the release window.
- A crawl of the old and new site compared address by address, every change listed with a reason
- Redirects tested for chains and loops, not only for a status code
- Canonical tags and robots rules read on every page type, including filters, sorts and pagination
- Structured data validated, with price and stock checked against the visible page
- Titles, headings and internal links compared against the pre-launch list, any drop explained
- A written readout from the first week of crawl data, each error with a named owner
Who Builds the Magento Fixes
Roles on a store build
- Step 01
I write the plan
The fix list, the acceptance checks and the readout format are all written before a developer starts, so the build has a clear target and a clear finish line agreed up front.
- Step 02
The developer builds
The store's own developer or a Magento agency makes the changes in the store's code and admin, follows the plan and keeps a record of every change made along the way.
- Step 03
I test the result
I check the changed pages against the plan on staging and again after launch, with each result written down and any miss sent back to the developer with the page address attached.
- Step 04
The owner approves each step
Nothing goes live without approval from the store owner, and each approval is recorded with its date and the scope it covered, so the history can be read clearly later on.
- Step 05
The changes stay documented
A change log lists every address, rule and template touched during the engagement, and the log stays with the store when the engagement ends, so the next developer can start from it.
- Step 06
The access stays with the store
Search, analytics and store access are opened in the store's name, and the store can withdraw any of them at any time without losing its own data or its own reports.
Magento SEO Questions
Questions store owners ask first
Catalog and Crawl Questions
Technical questions before a change
Working With Me on a Store
Questions about how the work runs
Magento SEO Across the Valley
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
Store Services Beside Magento SEO
The work next to a store
Proof, not promises
Case studies I can show you
The AI Marketing System I Run My Own Business On
A done-for-you AI marketing system in Las Vegas: a multi-agent workforce that runs your web, ads, follow-up, content, and reporting. You approve, it executes.
Read the case studyNurseForward: A Full Agency's Output on One Approval Chain
A full paid-acquisition funnel on one approval chain: landing page, ad strategy, creative, and graphics. NurseForward's top ad hit a 7.56% CTR at $0.31 CPC.
Read the case studyThe Content Waterfall: A 13-Step Approval Chain Where High-Confidence Content Auto-Publishes
An AI content system that runs a 13-step approval chain: high-confidence pieces auto-publish, the rest route to one human gate. The same engine I run on my own brand.
Read the case studyRelated services
The rest of the range
Scope a Store Audit
A catalog read before any build
Send me the store address and the number of products, and I will reply with a written read of the first round of fixes and the checks I would run before any change goes live.