Performance Marketing Las Vegas
One Number, Reported Plainly
Performance marketing Las Vegas programs spend on the channels that bring qualified leads, then judge every channel by one agreed number. You see the spend, the leads and the reason behind each budget move, in writing, every month.
★★★★★ 5-star rated on Google · 14 years · 300+ Las Vegas businesses
Trusted By
Performance Marketing Services
Performance marketing means every dollar has a job and a number that proves it did the job. The channels are chosen for the leads they bring, the budget moves toward what is working, and anything that does not produce a qualified lead is paused or changed on a fixed schedule.
I run the channels that matter for a local service business: search ads, local service ads, paid social for the right audiences and retargeting for visitors who did not act. Each one is set up to report into the same lead count, so the firm can compare them honestly.
Paid channels run against one target
Search advertising
Campaigns for the terms buyers type when they are ready to choose a firm, with negative terms kept current.
Read more →Performance Max
Automated campaigns set up with the firm's own lead goals, with asset and audience checks each month.
Read more →Paid social
Audiences built around the people a firm serves, tested with creative that a buyer can judge in a few seconds.
Read more →Retargeting
Ads for visitors who viewed a service page and did not inquire, capped so they do not follow a buyer around the web.
Read more →Call tracking
Phone numbers tied to each campaign and page, so a call counts toward the same lead number as a form.
Read more →Lead generation
The offers, pages and follow-up that turn a click into a qualified inquiry, measured from the first touch.
Read more →Who Buys Performance Marketing
Principals who want one result number
The principal I write for runs a professional practice or a larger service company. They have a clear view of what a new client is worth, and they have a budget they can defend. What they lack is a single number that tells them which channel earned its share of the budget.
They have often bought advertising before. The usual story is a monthly report with a page for each channel, each one claiming the same lead and none of them agreeing on the total. That is the problem this program is built to fix.
The Fear of Channel-by-Channel Stories
Four reports that disagree
The fear is reasonable. When each channel reports on its own, search claims a lead that social also claims, and the phone system counts a call that the form already counted. The principal ends up choosing between stories instead of reading a result.
The fix is to agree the number before any campaign starts. One lead definition, one source of truth for the count and a rule for each channel's share of that count. Channels can still report their own detail, but the budget decision is made on the agreed number alone.
The One-Number Reporting Model
How the monthly report is built
The monthly report has one headline: the qualified leads for the month, counted once, with the spend beside it. Every other figure exists to explain that headline. If a number does not help explain the leads or the spend, it is left out of the report.
- Qualified leads for the month, counted once across all channels
- Total spend, shown beside the lead count
- Cost per qualified lead for each channel, using the agreed shares
- The budget change made this month and the reason for it
- The change planned for next month and the result that would stop it
How a Performance Program Runs
How the program moves from setup to decision
- Step 01
Step one: the lead definition
The firm and I agree what counts as a qualified lead, in writing, before a single ad goes live. The definition is the same for every channel.
- Step 02
Step two: the tracking build
Forms, calls and booked consults are tracked to one place, tested end to end and checked against a sample of real leads.
- Step 03
Step three: the launch budget
Budget is set by channel with a written cap and a test period, so the first weeks produce data a decision can rest on.
- Step 04
Step four: the monthly decision
Once a month the budget moves toward what earned its share and away from what did not, with each move recorded and explained.
Which Channels Get Budget
How channels earn their share
Channels are not funded for being popular. A channel earns budget when it brings qualified leads at a cost the margin can carry. A channel that brings many leads but few that book a consult is given a smaller share until its leads improve, and a channel that brings few leads but very good ones is given time to prove the pattern.
Channels earn budget by proving they produce qualified leads at a cost the margin can carry. Search, social and display each get a monthly test with a fixed ceiling, and the results decide the next split.
| Channel | What it does best | What it is judged on |
|---|---|---|
| Search | Catches buyers who are ready to choose | Qualified leads per dollar on the agreed terms |
| Performance Max | Fills gaps across placements and formats | Lead quality after the first call, not the click |
| Paid social | Builds demand among people not yet searching | Consults booked from the audience, over a test window |
| Retargeting | Brings back visitors who nearly acted | Leads from visitors already on the site, with a frequency cap |
| Local service ads | Shows the firm at the moment of need | Booked jobs and qualified calls within the agreed scope |
Attribution Without the Argument
One count, shared by rule
Attribution is where most channel reports fall apart. Two channels touch the same buyer, and both want the lead. The program sets a written rule for shared credit before the first campaign runs. The rule is simple enough to explain in one sentence and it is applied the same way every month.
The rule is not hidden. The report shows the total count, the share each channel was given under the rule and the leads that were shared. If the firm wants a different rule, the change is made on paper and the history is kept so the numbers stay comparable.
Budget Rules and Margin Checks
Spend that stops at the margin
A paid program should never spend past the point where a new client stops being profitable. Before the budget is set, the firm gives me the value of a new client and the margin it keeps. That number becomes the cap on cost per qualified lead, and the program is reviewed against it each month.
When the cost per lead rises above the cap, the rule is to reduce spend in the weakest channel first. Growth in the budget waits until the cap is met again for a full review period, so the firm is never buying growth it cannot afford.
Budgets are set as a share of the margin each service keeps, not as a share of revenue. That keeps the spend ceiling honest when a high-volume service carries a thin margin.
Landing Pages That Convert the Click
The page a click lands on
Ads only work as well as the page they send people to. The landing page for each campaign is built around one offer, one form and one clear next step. It answers the first question a buyer has, shows proof the firm can back up and asks for the fewest fields that still qualify the lead.
Each paid campaign sends traffic to a page written for that offer, with one form and one clear promise. Shared pages split the signal across offers and make the test results hard to read.
- A headline that matches the search or ad that brought the visitor
- One offer, such as a consult or a written review
- Proof the firm can show, such as credentials or local work
- A form with the fields needed to qualify the lead
Measurement Setup
Tracking that the firm can check
Before any spend, each form, call and booked consult is tracked to the same place, and every tag is tested with a real submission. The setup is documented so the firm can see which events are counted and which are not. A conversion that is not tracked is treated as zero until it is fixed.
Conversion events are set up before the first dollar is spent. Each lead is tagged with the campaign, the ad group and the offer, so the monthly report can connect spend to the leads that closed.
Creative Testing Cadence
New ads on a fixed schedule
Ads wear out. The program tests new creative on a fixed schedule, one change at a time, so the result of each test is clear. Headlines, images and offers are rotated in test groups, and a test ends when the result is clear enough to act on, not when a date passes.
New ads are tested on a fixed schedule, one variable at a time. Headlines, images and offers rotate in two-week windows, and a losing ad is paused once it has enough data to be judged fairly.
The Monthly Decision Meeting
A call that ends in a written decision
Each month the program ends with a short decision meeting. The firm and I review the one-number report, agree the budget move and write down the reason. The meeting takes less time than a status call because the report is already read before it starts.
The monthly decision meeting uses one page: spend by channel, qualified leads, cost per lead, margin on the sold work and the decision for each channel. Every decision is recorded with the reason, so the next month starts from a clear list.
Performance Marketing Work Samples
Live builds you can click through
Website build · Henderson
GIOSTAR: the clinic website, booking and lead tracking
I built and run giostarwellness.com for a regenerative medicine and wellness clinic in Henderson: every service page, online booking, financing and a blog. A website lead is tracked end to end, from the form to a booked consult to an active patient, with no manual steps. I also built its live brand hub, so every page, post and print piece pulls the same colours, type and rules.
See the live sitePortfolio Examples
More of the work
Website build · Las Vegas
WebVegas: a Las Vegas web design brand and its booking funnel
See the live site
Brand mark · Event venue
Desert Inn Oasis: the refined mark and the plan for the new site
Site in build
Brand identity · Pharma
Mili Pharma: the butterfly mark and the lockups
Site in build
Social content system
Quotible: a testimonial-led social series
Content system
Want me to look at your site first?
A free audit, and a same-day reply from Justin, personally.
Performance Marketing Client Reviews
What clients wrote on Google
- ★★★★★
After going back and forth on whether to bring in outside help, we ended up working with Justin for some AI consulting on how to structure our operations. He laid out a clear plan, didn't overcomplicate it, and we've been running smoother since. Good fit for a service business. He knows Las Vegas and he knows this stuff.
Kristen S. · Google
- ★★★★★
Justin joined our team a few months before opening to replace a marketing agency that wasn’t performing. He stepped up fast. Within weeks he launched a fully redesigned website with new brand guidelines, built and delivered our marketing plan and AI strategy, and helped implement our system architecture so we could open on time. Since then, he’s made several critical enhancements to the site that helped us generate revenue in our first month. His engagement was supposed to end at opening, but he became such an integral part of our leadership team that we kept him on to help evolve our marketing and tech strategy as we grow. He’s easy to work with, pushes back when it matters, and moves easily between strategy, delivery, and operations depending on what’s needed. If you’re looking for a deeply experienced, knowledgeable, and dedicated marketing, AI, or technology consultant, I highly recommend Justin Harris AI Consulting.
Devin R. · Google
- ★★★★★
Justin has been a true Gem to have as part of our company. His professionalism, immediate attention to branding and extensive details in marketing has made so much improvement on our business. We are forever grateful to have such and amazing marketing asset and cannot thank you enough Justin!
Desi W. · Google
- ★★★★
Justin Harris was very helpful in resolving some issues we had with our Webflow website.
Kristy F. · Google
- ★★★★★
I had the pleasure of working alongside Justin and consistently saw firsthand the level of dedication and professionalism he brings to his work. He was always the first one in the office, setting the tone with his strong work ethic and commitment to excellence. What stood out most was how deeply he cared about every client. He approached each project with thoughtfulness, expertise, and a genuine drive to deliver meaningful results. He combines sharp technical knowledge with a practical, solutions-oriented mindset, which makes him especially effective in the AI space. Any organization looking for thoughtful, reliable, and highly skilled AI consulting support would be in great hands working with him!
Jenevine Y. · Google
- ★★★★★
Hired him to manage our AI systems and it's been pretty smooth. He knew what needed to be done and got it handled without a lot of back and forth. Good experience for our service business.
BC G. · Google
- ★★★★★
I follow Justin on social media and read about his work and his contributions to the AI industry. He really knows how to use the technology in creating a system that allows you to make your business work more efficiently and effectively.
Ana J. · Google
- ★★★★★
Justin was the person I would go to for advice about AI automation for my workload. He knew the subject well and didn't overcomplicate it. For anyone in Las Vegas running a service business and wondering if AI systems are worth looking into, talking to him first is a great move!
Yaneliz M. · Google
- ★★★★★
Working with Justin is always a pleasure. He is professional, trustworthy, and consistently delivers outstanding results. As a longtime Las Vegas local, he has an exceptional knowledge of the territory and truly understands the market. I highly recommend his services to anyone who is serious about growing their business!
k C. · Google
- ★★★★★
From what I've seen, Justin knows the AI automation space better than most people I've come across in Las Vegas. He's the kind of person who actually understands the technical side and can explain it without making you feel lost. Good guy, good reputation.
Afaryn F. · Google
- ★★★★★
I've Known Justin for a while now and he really knows his stuff when it comes to AI consulting. If people in Las Vegas were to ask me for recommendations in this space, he's the best guy for the job, hands down.
Mickey S. · Google
- ★★★★★
After going back and forth on whether to bring in outside help, we reached out to Justin for some AI consulting advice on where our service business could actually use automation. He was straightforward about what made sense and what didn't. Ended up being a useful conversation. Las Vegas has no shortage of people claiming to be experts, and he's one of the few who could back it up.
Vincent M. · Google
- ★★★★★
Known Justin for a few years now and the guy actually knows his stuff when it comes to AI automation. Friends in the Las Vegas service business space keep asking me who to call and I always point them his way.
Chris M. · Google
- ★★★★★
Justin is one of those guys who actually knows what he's talking about and doesn't cut any corners. Will definitely be working with him again.
David S. · Google
- ★★★★★
Justin knows what he's doing highly recommend using his service he will treat you right and give you tremendous value !👍
Gregory J. · Google
- ★★★★★
Known Justin for a many years and the guy actually knows what he's talking about when it comes to AI and automation. Not the type to just throw buzzwords around. Based in Las Vegas and well connected in the space. …
cindy D. · Google
- ★★★★★
Known Justin for a few years now. Guy knows the AI space better than most people I've come across, especially here in Las Vegas where there's no shortage of people claiming to be experts. He actually understands how AI automation works at a practical level, not just the theory. The kind of person who gives you a straight answer with kindness and patience
Katelyn H. · Google
- ★★★★★
Knew Justin before he started building AI systems for businesses, and watching what he's put together is genuinely impressive. He built out an AI automation setup for my website in Las Vegas and it changed how we handle leads completely. The guy actually runs this stuff himself, so he knows what works.
Justin E. · Google
Performance Marketing Reviews
What clients said about my work
Yaneliz M. wrote that I "knew the subject well and didn't overcomplicate it" when she asked for advice on AI automation for her workload. Paid programs are judged the same way. A principal should be able to read the monthly report and explain the budget move to a partner in two minutes.
Performance Marketing Las Vegas NV
Every part of the Valley, by ZIP code
Las Vegas
89030 · 89101 · 89102 · 89104 · 89106 · 89107 · 89108 · 89109 · 89110 · 89117 · 89124 · 89128 · 89129 · 89130 · 89131 · 89134 · 89138 · 89143 · 89144 · 89145 · 89146 · 89149 · 89166
Henderson
89002 · 89005 · 89011 · 89012 · 89014 · 89015 · 89044 · 89052 · 89054 · 89074 · 89120 · 89122 · 89123 · 89183
North Las Vegas
89030 · 89031 · 89032 · 89081 · 89084 · 89085 · 89086 · 89101 · 89115 · 89130
Summerlin
89128 · 89134 · 89135 · 89138 · 89144 · 89145 · 89148 · 89161
Spring Valley
89102 · 89103 · 89113 · 89117 · 89118 · 89146 · 89147 · 89148 · 89178
Paradise
89074 · 89102 · 89103 · 89109 · 89118 · 89119 · 89120 · 89121 · 89123 · 89158 · 89169 · 89183
Enterprise
89113 · 89118 · 89119 · 89123 · 89139 · 89141 · 89148 · 89178 · 89179 · 89183
Sunrise Manor
89104 · 89110 · 89115 · 89121 · 89122 · 89142 · 89156
Boulder City
89005 · 89044
What Performance Marketing Costs
How the quote is built
I quote a fixed fee for a written scope after a free look at the firm's current spend, pages and lead definition. The scope lists the channels, the tracking work, the reporting and the monthly decision meeting, so the firm can see the cost of managing the program separately from the ad budget itself.
- Number of channels managed
- Tracking and measurement setup
- Creative and landing page changes per month
- Reporting depth and decision meeting format
Related Services for Paid Programs
Services that feed the program
Performance Marketing Cost and Timing
Cost, timing and the scope
Performance Marketing Questions for Owners
Questions asked before a budget move
How Paid Spend Gets Cut or Scaled
Spend follows margin and lead quality
Every paid channel gets a written rule for when it earns more budget and when it loses it. The rule uses the cost per qualified lead, the close rate from the sales team and the margin on the service sold. A channel that looks cheap per click but produces unqualified leads is cut before the monthly meeting, not after.
Scaling is slower than most owners expect. A budget increase is made in steps, and the next step waits until the new spend has run long enough to show a stable cost per lead. Sudden jumps often break a campaign that was working at a smaller size.
Proof, not promises
Case studies I can show you
The AI Marketing System I Run My Own Business On
A done-for-you AI marketing system in Las Vegas: a multi-agent workforce that runs your web, ads, follow-up, content, and reporting. You approve, it executes.
Read the case studyNurseForward: A Full Agency's Output on One Approval Chain
A full paid-acquisition funnel on one approval chain: landing page, ad strategy, creative, and graphics. NurseForward's top ad hit a 7.56% CTR at $0.31 CPC.
Read the case studyThe Content Waterfall: A 13-Step Approval Chain Where High-Confidence Content Auto-Publishes
An AI content system that runs a 13-step approval chain: high-confidence pieces auto-publish, the rest route to one human gate. The same engine I run on my own brand.
Read the case studyRelated Marketing Services
The paid and organic work beside it
Start With the Lead Definition
A short call before any spend
Tell me the services you want to fill, the areas your buyers come from and the value of a new client to the firm. I will reply in writing with the lead definition I would start from and what the program would cost, whether or not the firm hires me.